Camron Releases New Era Fitted

Article written by: Rodrick Rainey
Posted on: June 22, 2004

New Era Cap Company, Inc., the premier, global headwear designer, developer and manufacturer, announced its fifth Capture the Flag, limited edition, celebrity designed New Era 59FIFTY by Roc-A-Fella Records recording artist Camron. Camrons 59FIFTY design, hits retail this Thursday, June 24th.

Camron, the Harlem-bred Rapper known for making the color pink the in-color of Hip-Hop fashion, takes center stage with his New Era 59FIFTY design. Continuing to expand the boundaries of whats in for the fashion conscious urban man, Camrons 59FIFTY brings something new to New Eras fold; his fitted features a black based, 100% Chromespun metallic fabric with strong metallic purple accents, which is in line with the theme for his forthcoming album Purple Haze. But true to his flare for pink, Camrons cap features a satin pink under visor and embroidery accents. The caps front logo represents his label The Diplomats - imaging; back embroidery is an Old English stylized C, and his name is emblazoned on the right wear-side of the 59FIFTY.

Fashion is my sport, and so working with New Era to design my own custom 59FIFTY fitted works for me, said Camron. People know that I am a leader in fashion trends, and that I only get down with the best. New Era has been around for a long time, and they have been making the 59FIFTY for 50 years, thats legitimate. The 59FIFTY is the best fitted.

The Camron-design will be exclusively available at: Classic Kicks and Premium Goods (New York); Total Sports (Philadelphia); Lark (Chicago); Huf (San Francisco); Undefeated (Los Angeles); and in Tokyo, Japan. New Era will sell the Camron 59FIFTY fitted at www.59FIFTYat50.com beginning 12:00 a.m. on Thursday the 24th. A limited number of Camrons 59FIFTY will also be available on www.rocawear.com on the 24th at 2:00 pm. A portion of the Camrons cap proceeds will go to the Cams Kids foundation.

New Eras Thursday, July 29th Capture the Flag, limited edition, celebrity designed 59FIFTY launch will feature two guest designers; each designing their own cap MTV VJ La La and the renowned DJ Green Lantern.

59FIFTYs designed for the Capture the Flag, guest designer series, launch the last Thursday of every month, through December 2004. A Portion of the proceeds for each Capture the Flag 59FIFTY will go to the charity of the guest designers choice. The Capture the Flag series highlights New Eras ability to produce highly customized headwear that is driven by and made for the most unique individuals in the world.