Kobe Diem Exclusive With SoJones

Article written by: SoJones
Posted on: June 5, 2009

We sat down with the man behind the Kobe Diem t-shirts at a fitting time it may seem as Kobe and the Lakers took Game 1 in the NBA finals last night in the Staples Center in L.A.

[ SoJones.com ] INTRODUCE YOURSELF AND DESCRIBE HOW YOUR BRAND WAS STARTED?

[ Kobe Diem ] Kobe Diem the brain child of the mind behind GetKM.com. Always on the cutting edge of fashion and style, Kobe Diem was created to provide a place where high quality garments similar to those worn by Kobe Bryant in a string of commercials could be found.

[ SoJones.com ] WHAT CELEB OR WELL-KNOWN FIGURE(S) EXEMPLIFY THE BRAND?

[ Kobe Diem ] Kobe Bryant and his quest for his fourth championship ring is the personification of the brand. Kobe Diem is a take away from the phrase Carpe Diem, Latin for seize the day. Kobe’s tenacity, ambition and his unrelenting drive towards yet another championship are all elements of the definition of “Kobe Diem.”

[ SoJones.com ] ANY PRODUCT PLACEMENTS ON CELEBS, IN MOVIES OR VIDEOS TO KEEP AN EYE OUT FOR?

[ Kobe Diem ] Kobe Bryant can be seen wearing garments with the phrase Kobe Diem on them and he can be seen extolling the virtues of the phrase during the 2009 NBA Finals and beyond.

[ SoJones.com ] ANY EXPANSION PLANS?

Kobe Diem ] We are hoping to celebrate Kobe’s victory in the 2009 NBA Finals with even more product offerings such as jackets, hats and small accessories such as key chains, bracelets and the like.

[ SoJones.com ] LOOKING AHEAD OVER THE NEXT YEAR OR TWO, WHAT THEMES/LOOKS/STYLES DO YOU SEE YOUR BRAND GRAVITATING TO?

[ Kobe Diem ] The Kobe Diem line will be a part of the marketing push for GetKM.com as we believe in seizing the day and making the most out of every possible opportunity that comes our way.

[ SoJones.com ] WHAT HAS BEEN A SURPRISE FASHION HIT OVER THE LAST YEAR? (A PARTICULAR PIECE, A LOOK OR EVEN ANOTHER BRAND)

[ Kobe Diem ] We are surprised at the longevity of the LiveStrong bracelets and anything else that has been written on rubber bracelets.  We feel that rubber bracelets are a new athletic fashion accessory that won’t be going away any time soon.  The message will change to keep current but the product itself will remain.