The Game Formerly G-Unit Releases His Own New Era Cap

Article written by: Rodrick Rainey
Posted on: March 3, 2005

New Era Cap Company, Inc., the premier, global headwear designer, developer and manufacturer, announced that it launched a Capture the Flag 59FIFTY, Thursday, February 24 designed by Rapper THE GAME.

Representing G-Unit Records, THE GAME, a protg of producer Dr. Dre, is touted as the next coming of 80s rap group NWA. While The Game is full of complexity, presenting a tough exterior and delivering lyrics with poignant messages, his New Era 59FIFTY is juxtapose it is simply stated. The Games cap is made with a black wool base, red wool visor, black faux suede under-visor and a red button. Front embroidery features red, white and black highlights calling out a raised B and messaging The Black Wall Street; Live for Everything, Die for Nothing. Rear embroidery represents The Games Black Wall Street logo. Other features include a red satin lining and a hidden internal pocket embroidered with The Game in black.

I remember back in the early 90s when wearing fitteds started getting popular, so all these years later to design my own with New Era is crazy, said The Game. My New Era fitted represents a movement, one that was killed out in the 1920s, The Black Wall Street, but I am at the forefront of it in 2005, a movement not only in hip hop and not only in my community, but all over its my turn.

The Game design will be exclusively available at: Genesis and Classic Kicks (New York); Huf (San Francisco); Undefeated (Los Angeles); Urban Corner (Lynwood, CA) Dipt/Urban Hook Ups and Live Stock (Vancouver) and in Tokyo, Japan. New Era will sell The Game 59FIFTY fitteds at www.neweracap.com beginning 12:00 a.m. tomorrow, Thursday the 24th. A portion of the proceeds will go to The United Negro College Fund.

New Era will launch its next Capture the Flag, limited edition, celebrity designed 59FIFTY on Thursday, April 28. Aprils cap is designed by NBA Star Chris Webber of the Sacramento Kings.

New Eras Capture the Flag series of headwear, designed by select Celebrities, was launched in 2004 in celebration the New Era 59FIFTYs 50th anniversary. New Era designs for the Capture the Flag, limited edition guest designer series, launch the last Thursday of select months throughout the year. A Portion of the proceeds for each Capture the Flag design will go to the charity of the guest designers choice. The Capture the Flag series highlights New Eras ability to produce highly customized headwear that is driven by and made for the most unique individuals in the world. Capture the Flags 2004 alumni include: Filmmaker Spike Lee, MLB Pitcher Roger Clemens, Rapper Fabolous, MTV VJ La La, NFL Player Kyle Turley, NBA Hall of Famer George Iceman Gervin, and Skate Boarder Stevie Williams.

New Era Cap is an 85-year-old global sports headwear designer, developer and manufacturer, making more than 20 million licensed and non-licensed, performance and fashion units per year. The exclusive manufacturer and marketer of Major League Baseballs official uniform caps, worn on the field of play by every Major and Minor League player, its other licenses include National Basketball Association, National Hockey League, Arena Football, NCAA Champions, College – Bowl Games and National Championships and Little League. New Era is the sole owner of the EK by New Era brand launched in 2005. Founded in 1920, New Era is a privately owned company, headquartered in Derby, New York, with divisions in Canada, Europe and Japan; it employs more than 1,500 people. New Era is a Category A member of the Fair Labor Association.