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Roc Brands chairman and CEO Damon Dash has announced the appointment of Jameel Spencer to the
newly created position of chief brand strategist. Spencer will oversee all marketing activities
for Rocawear, ProKeds, Team Roc, Armadale Vodka, State Property, Roc Digital, Rachel Roy, C
Ronson, Tiret Watches, America Magazine, Dash Films, and Damon Dash's personal brand.
Spencer joins Roc from Bad Boy Worldwide Entertainment Group where he served as chief marketing
officer and president/partner of Blue Flame Marketing. He was named to Crain's NY Business
"40 under 40" list, and is considered to be one of the leading authorities on youth/urban
trends. Spencer has been a proven marketer for a variety of industries.
Before joining Bad Boy, Spencer was the national music and entertainment director for Vanguarde
Media, where he also served as executive director Impact Super Summit XIV. Prior joining
Vanguarde, Spencer held the position of national sales director for Vibe and Blaze magazines.
"As we experience rapid growth and success, I am pleased to welcome JameelSpencer to our
organization for his marketing wisdom, wide range of contactsand experience. We continue to
build our brands and I am pleased to welcomeJameel, as our organization expands to the next
level," said Damon Dash.
"Blue Flame Marketing was an extremely successful venture, I could not be happier with what
I have experienced working alongside Sean Combs and all his brands," said Spencer. "I am
equally excited about what lies ahead. The ability to work with brands looking to reach a
higher level has been a career-long goal of mine and Damon Dash is a leading entrepreneur
who I look forward to working with to help bring him to the next level."
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