Jameel Spencer To Become Chief Brand Strategist Of Roc Brands

Article written by: Rodrick Rainey
Posted on: March 21, 2005

Roc Brands chairman and CEO Damon Dash has announced the appointment of Jameel Spencer to the newly created position of chief brand strategist. Spencer will oversee all marketing activities for Rocawear, ProKeds, Team Roc, Armadale Vodka, State Property, Roc Digital, Rachel Roy, C Ronson, Tiret Watches, America Magazine, Dash Films, and Damon Dash’s personal brand.

Spencer joins Roc from Bad Boy Worldwide Entertainment Group where he served as chief marketing officer and president/partner of Blue Flame Marketing. He was named to Crain’s NY Business “40 under 40″ list, and is considered to be one of the leading authorities on youth/urban trends. Spencer has been a proven marketer for a variety of industries.

Before joining Bad Boy, Spencer was the national music and entertainment director for Vanguarde Media, where he also served as executive director Impact Super Summit XIV. Prior joining Vanguarde, Spencer held the position of national sales director for Vibe and Blaze magazines.

“As we experience rapid growth and success, I am pleased to welcome JameelSpencer to our organization for his marketing wisdom, wide range of contactsand experience. We continue to build our brands and I am pleased to welcomeJameel, as our organization expands to the next level,” said Damon Dash.

“Blue Flame Marketing was an extremely successful venture, I could not be happier with what I have experienced working alongside Sean Combs and all his brands,” said Spencer. “I am equally excited about what lies ahead. The ability to work with brands looking to reach a higher level has been a career-long goal of mine and Damon Dash is a leading entrepreneur who I look forward to working with to help bring him to the next level.”