Rocawear Clothing Signs Ciara To Face Future Rocawear Ad Campaign Deal

Article written by: Rodrick Rainey
Posted on: May 22, 2007

Grammy Award-winning superstar Ciara has become the new face of Jay-Z’s Rocawearline for women.

The new campaign, titled “I Will Not Lose,” will feature testimonials by individuals who have overcome various hardships – including a speech by Amy Steele, editor of the Virginia Tech’s college newspaper.

The 21-year-old star celebrated the modeling deal with an exclusive dinner celebration with Shawn Carter and rapper Young Jeezy in New York City Wednesday, May 16th.

Ciara told US Magazine. “I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign.”

Photos from the dinner celebration can be found on SoJones.com’s celebrity steals photo gallery page. The popular R&B singer also allowed exclusive photos of her diamond covered teddy bear pendant.

The advertising campaign for Rocawearfeaturing Ciara will be launched later in 2007.

Fans of Ciara can leave comments on their thoughts about her new Rocawearclothing deal on SoJones.com’s news article page.