Notorious Wants to Know if you want that FREE Red and Black Lumberjack, With the Hat to Match?

Article written by: Jennifer D. Carroll
Posted on: January 21, 2009

by Jennifer Carroll

This weekend, the much anticipated and heavily hyped movie, NOTORIOUS, was released in movie theaters nationwide.  NOTORIOUS traces the life of Christopher ‘Notorious B.I.G.’ Wallace from his childhood growing up on the rugged streets of Brooklyn, N.Y. to his eventual rise to hip hop super stardom.

As someone who came of age in the early ’90’s, the exact time when Biggie and Bad Boy were first blowing up,  I’ve gotta say that I have definitely been  looking forward to seeing this movie. I vividly remember when the first single dropped from the ‘Ready to Die’ album. I could not get that catchy beat outta my head and the lyrics that brought back memories of my 80’s childhood introduction to hip hop”.

“It was all a dream

I used to read Word Up magazine

Salt N’ Pepa and Heavy D up in the limousine

Hanging pictures on my wall

Every Saturday Rap attack, Mr. Magic, Marley Marl

I let my tape rock ’til my tape popped

Smokin weed and bambu sippin on Private Stock

Way back, when I had the red and black lumberjack

With the hat to match…”

Now while  I did skip the indulgence of the joint and 40 ounce, I can totally relate to the Word Up mag posters on the wall, playing my cassette tapes, and my crush on the boy that lived across the street who had a fly lumberjack hat/jacket set.

Hip hop has been about style since inception, so it should come as no surprise that the trend setting styles of Biggie, P.Diddy, Lil Kim and Junior Mafia  would  be front and center with the release of the film.

Accordingly, leading urban clothing retailer, Jimmy Jazz has teamed up with Fox Searchlight Films on a strategic promotional alliance targeted to urban  consumers.

Jimmy Jazz founder , Jimmy Kherzie explained, “Involving our Chain of Jimmy Jazz stores for the promotion of NOTORIOUS is the best possible way to start 2009.   Not only is Notorious B.I.G. a music legend, he was born and raised in the borough of Brooklyn, home to our first store over 20 years ago.  This is a win for everyone; NOTORIOUS, Jimmy Jazz and most importantly…our customers.”

The promotion features a contest that will run until January 19th, 2009.  The grand prize winner will win a $500 Jimmy Jazz gift card and a NOTORIOUS prize pack which will include 2 free movie tickets, the movie soundtrack,  a signed movie poster featuring Jamal Woodard, and other promotional items.  Additionally, there will be 5 Runners-Up chosen to receive a pair of NOTORIOUS movie tickets.

Biggie fans will also get an opportunity to relive their memories of the fallen icon  at an in-store promotion to take place on Friday January 23.  NOTORIOUS star, Jamal Woodard will be making an in-store appearance from 2:30pm-4pm at the original, Brooklyn Jimmy Jazz location on Fulton street.

If you are interested in coming up on some hot gear, along with getting the opportunity to see the movie for free, you can enter the contest by visiting a Jimmy Jazz location or logging on to jimmyjazz.com.