Sean John Clothings Toiletries Division Appointed New Vice President Desiree Reid

Article written by: Rodrick Rainey
Posted on: November 5, 2004

The Estee Lauder Companies announced today the appointment of Desiree Reid to the position of Vice President and General Manager for the Sean John toiletries division. She will lead the creation and marketing of the new line of fragrance products under the Sean John license, which was announced in May 2004. She reports to John Demsey.

“Desiree comes to us with an impressive array of accomplishments in the beauty industry,” said Mr. Demsey. “Her experience and perspective are the perfect complements to Sean Combs’ vision and creativity. We anticipate that she will provide exactly the kind of dynamic, imaginative leadership necessary to make this exciting new venture a success.”

For the past five years, Ms. Reid has been General Manager and Vice President of Marketing for IMAN Cosmetics and IMAN Makeup. She became a consultant to the fledgling IMAN brand in 1994. During her tenure, she developed and launched a host of skin care and color products while bringing the IMAN brands into the international market.

Previously, Ms. Reid was Product Manager for Perfumers Workshop. She has also held positions including Vice President of Marketing and Evaluation for Felton Fragrances, and Marketing Manager for Parfums Stern, where she concentrated on the Oscar de la Renta brand. Following her receipt of a B.A. in Marketing from Pace University, Desiree spent eight years with Revlon’s Product Development group.