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The Estee Lauder Companies announced today the appointment of Desiree Reid to the position of
Vice President and General Manager for the Sean John toiletries division. She will lead the
creation and marketing of the new line of fragrance products under the Sean John license, which
was announced in May 2004. She reports to John Demsey.
"Desiree comes to us with an impressive array of accomplishments in the beauty industry," said
Mr. Demsey. "Her experience and perspective are the perfect complements to Sean Combs' vision
and creativity. We anticipate that she will provide exactly the kind of dynamic, imaginative
leadership necessary to make this exciting new venture a success."
For the past five years, Ms. Reid has been General Manager and Vice President of Marketing for
IMAN Cosmetics and IMAN Makeup. She became a consultant to the fledgling IMAN brand in 1994.
During her tenure, she developed and launched a host of skin care and color products while
bringing the IMAN brands into the international market.
Previously, Ms. Reid was Product Manager for Perfumers Workshop. She has also held positions
including Vice President of Marketing and Evaluation for Felton Fragrances, and Marketing
Manager for Parfums Stern, where she concentrated on the Oscar de la Renta brand. Following
her receipt of a B.A. in Marketing from Pace University, Desiree spent eight years with
Revlon's Product Development group.
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