Magic32 Is Launching Soon

Article written by: Rodrick Rainey
Posted on: October 24, 2004

Earvin Magic Johnson will appear at Sport Chalet in Arcadia this Friday, October 1 from 6 – 8pm to promote the launch of Magic32, his new line of footwear, apparel and accessories, produced by BASH Sports. The first 500 customers to purchase a Magic32 product prior to 6pm that day from Sport Chalet will receive a priority wristband and will be guaranteed a spot in line and an autograph.

This appearance is the first of many upcoming appearances around the country. Magic publicly announced his new company, Magic32, on Jimmy Kimmel Live last month and promised to put his marketing muscle behind this line. According to Johnson, “the primary focus of Magic32 footwear will be to combine fashion and quality at affordable prices.” Johnson added, “I really wanted to produce something that everybody in the family could afford and still be hot for kids.” Partner Jeff Herdman said, “Magic is involved in every step of the way including the design, marketing and meeting with retail partners.”

Magic32 is being targeted towards sporting goods retailers, mid tier department stores and specialty footwear retailers across the country. It will include both on-court performance shoes and off-court athletic fashion shoes in both adult and kids sizes. The Magic32 athletic and fashion apparel line will launch next fall.

Magic32 is Magic Johnson’s new signature line of footwear, apparel and accessories. Magic32 is designed, manufactured and marketed by partners BASH Sports (Irvine, CA) and June Bug Enterprises (Beverly Hills, CA), owned by Earvin “Magic” Johnson. BASH Sports is owned and operated by Jeff Herdman, Steve Burnett and Travis Blasingame.