.:[|09/10/04|]:.
Superstar singer/actress Beyonce and her mother/stylist Tina Knowles have announced the name of
their highly anticipated clothing line, The House of Dereon (de - ron).
The line is named after Tina Knowles' mother and Beyonce's grandmother. The House Of Dereon
honors the woman who worked as a seamstress for a living and started Tina's love of fashion.
The line, inspired by three generations of women who have joined together in a labor of love,
is expected to hit stores in Fall 2005.
The mission of these fashions is to fuse celebrity power and design artistry into a brand of
global importance ... a house of aspiration and inspiration ... where entertainment and fashion
merge seamlessly. The House of Dereon -- Couture. Kick. Soul.
Beyonce told Urb1, "To me, this is the greatest way to enter into the fashion world. Inspired
by my grandmother, working with my mother and pursuing a dream we have all had for many
years -- establishing an important fashion company."
|
