Snoop Dogg Inks Deal With Pony Shoe Company For Biscuitz Sneaker Range

Article written by: Rodrick Rainey
Posted on: June 22, 2004

Snoop Dogg's Pony Shoe

Snoop Dogg's Pony Shoe

Rap star SNOOP DOGG has signed a deal with American sports company PONY INTERNATIONAL to endorse a new range of footwear.

The internationally known Rap star will promote the Biscuitz sports shoe range.

“Biscuitz” is an American slang word for trainers or sneakers.

KILLICK DATTA, Pony’s Chief Executive Officer, says, “Pony is committed to matching Snoop’s high standards in everything we do under this incredible partnership and it is clear by his exclusive commitment to us that he has confidence in our ability to do so.”

Snoop’s influence on the range is immediately obvious with shoe styles bearing such names as The Snoopadoopa, Snoopalicious and Snoopfly.

Five thousand sample pairs will be released in America during the December Christmas month of 2004 and will come with a Snoop cut-out.

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