Stall and Dean x SoJones Exclusive

Article written by: SoJones
Posted on: July 1, 2009

[SoJones.com] INTRODUCE YOURSELF AND DESCRIBE HOW YOUR BRAND WAS STARTED?

[Stall and Dean] My name is Rikers, I’m the Head of Marketing for Stall and Dean; Blue Route and Marketing Director of Rucker vintage. We own the license for the Rucker. S&D was started 1898 in Brockton, Mass and Chicago by two partners Mr. Stall and Dean who wanted to produce and sell athletic theme apparell and equipment. Rucker is founded by Holcomb Rucker and continued by his grandson Chris Rucker and Dex Gordon.

[SoJones.com] DESCRIBE THIS SEASON AND NEXT SEASON’S LOOKS. INCLUDE ANY SOURCES OF INSPIRATION (EXAMPLES: 80’s GRAFITTI, MUSES LIKE AGYNESS DEYN, 70’s DISCO BANDS, MUSIC VIDEOS ETC.

[ Stall and Dean ] Stall and Dean is a athletic brand, the inspiration is vintage styles from as far back as the 1800s, many of the collections are athletic themed. We cover all sports in our research including the current line such as Panama City fliers (vintage baseball team out of florida) to the NY Whirlwinds basketball club which many consider one of the top teams of its time.

[SoJones.com] WHAT CELEB OR WELL-KNOWN FIGURE(S) EXEMPLIFY THE BRAND?

[ Stall and Dean ] Hard to say really, its respected by so many. But if fashion moguls such as Sean John, JayZ, Kanye, and strong faces such as 50 Cent, Drama, TI, Chamillionaire, Shaq, Derty Den, Maino, Cassidy, Twista respect the brand to wear it, then it basically has something for everyone.

[SoJones.com] ANY PRODUCT PLACEMENTS ON CELEBS, IN MOVIES OR VIDEOS TO KEEP TO AN EYE OUT FOR?

[ Stall and Dean ] Yeah, just mentioned the celebrities that wear the brand, were in Twista’s “Wetter 2″ video, Red and Meths, “Ayo”, Smitty and Dream’s video, Skull gangs “life of the party”. We have a few looks in Martin Lawerence movie “Roscoe Jenkins”. When Cedric pitches to Martin and he hits him mother with the ball, Cedric is wearing our Monarchs baseball jeresey. Monique is also wearing our Indy Clowns jersey.

[SoJones.com] ANY EXPANSION PLANS?

[ Stall and Dean ] We just started a line called Blue Route. It’ll be priced just lower of Stall and Dean, but its to show a more fashion theme compared to what we usually offer.

[SoJones.com] LOOKING AHEAD OVER THE NEXT YEAR OR TWO, WHAT THEMES/LOOKS/STYLES DO YOU SEE YOUR BRAND GRAVITATING TO?

[ Stall and Dean ] I think the athletic look is coming back. People want to show there arms and legs more. I mean, why work out to cover it up? So with ppl realizing skinny jeans actually cause health issues, and realizing in France, Germany… They wearing Not skinny jeans, But a baggy, comfortable look were going to stay the course. Possibly add more Basketball and baseball jerseys into the market place. We actually posted some in the Rucker section of the site. But the theme will stay athletic inspired.

[SoJones.com] WHAT THEMES/LOOKS/STYLES DO YOU SEE YOUR BRAND MOVING AWAY FROM?

[ Stall and Dean ] Honestly, hard to say. We introduced so many things into the market and they continue to inspire other brands as well, so I don’t see anything per se we will change. Maybe a loose fit with our tees, our caps are some of the best in the market because we use a wool blend to prevent shrinkage, something consumers complain about in other brands, so its don’t be your worse enemy and kill Yourself..haha.

[SoJones.com] WHAT HAS BEEN A SURPRISE FASHION HIT OVER THE LAST YEAR? (A PARTICULAR PIECE, A LOOK OR EVEN ANOTHER BRAND)

[ Stall and Dean ] It introduced a bubble goose down jkt and vest, it was very big. We figured it’ll sell well do to the price and we had 90% goose down, but it did very well. I saw this Apple Bottom’s dress with a open back. That totally surprised me because it showed a totally different look from what I think people were use too.