Timberland Celebrates the Opening of its 474th Store With Photography Exhibit

Article written by: SoJones Kristen
Posted on: April 12, 2009

On February 13, 2009, Timberland Shoe Stores, Inc. opened its 474th store in the SoHo District in New York which featured a unique photography exhibit to celebrate this momentous occasion. Named “Nature of a City” it made its debut on March 27, 2009 and reflects the style and the very essence of vibrant New York City and its surrounding burrows. The exhibit captures New York’s streets as well as its roots in hip-hop culture. Represented by a variety of famed New York photographers, the gallery features photography by Janelle Beckman, Vivian Cherry, Martin Cooper, Arlene Gottfried, Lisa Kahan, Maripol, Ricky Rowel, and Jamal Shabazz.

“Timberland is a brand deeply rooted in the Northeast, and we want to pay tribute to the communities and consumers who have always supported the brand,” said Theresa Palermo, Senior Director of North America Marketing for Timberland. “The Nature of a City exhibit helps us tell our brand story, honoring our East Coast roots, while engaging consumers in a unique retail experience.”

The store is the first to adopt “green” building practices, composed solely of salvaged materials from its previous tenants. Its 2,000 square foot retail space will feature the exhibit along the merchandise walls to give shoppers a unique shopping experience. Along with its seasonal men’s and women’s line of boots and other apparel, this store will feature exclusive and limited edition collections for both men and women.
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