80%20

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  80%20 The Ruby Gathered Hidden Wedge Boot in Navy
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  80%20 The Jackie Hidden Wedge Boot in Black Pebble
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  80%20 The Jackie Hidden Wedge Boot in Chocolate Pebble
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  80%20 The Bobbie Chain Gathered Hidden Wedge Boot in Black
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  80%20 The Cody Buckle Hidden Wedge Boot in Natural
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  80%20 The Cody Buckle Back Hidden Wedge Boot in Black
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  80%20 The Melody Ankle Hidden Wedge Bootie in Chocolate
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  80%20 The Melody Ankle Hidden Wedge Bootie in Black & Red Buffalo
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  80%20 The Scarlet Wooden Wedge Wallabee in Chocolate
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  80%20 The Penny Buckle Open Wedge in Black

Fact: We tend to wear 20% of our favorite wardrobe 80% of the time. With this keen observation in mind, shoe designer Ce Ce Chin came up with 80%20 shoes – a footwear line she hopes would be the 20% fashionable femmes can’t live without.

Before Chin opened the chic shoe line in 2004, she dabbled her fashion prowess under the tutelage of Calvin Klein, Michael Kors, and Donna Karan. Barely five years in the industry, 80%20 proves to be a bankable shoe collection which has caught the attention of fashion-forward ladies here and around the globe.

For 80%20’s Spring/Summer 2009 collection, Ce Ce Chin tapped inspiration from summers of the 70’s, vintage dresses, and watching “Fantasy Island” reruns. The collection was a line of detailed and constructed foot gems, consisting of cork wedges, cut outs, peep toes, brightly colored canvasses, leather detailing, and 80%20’s signature look – hidden wedges. The shoes, which are practical despite their sophisticated looks, are designed with the adventurous and carefree jet-setting girl asthetic – in celebration of lovely ladies who keep up with every city’s busy lifestyle in a fashionable manner.

The collection includes the gladiator-inspired Layla cork wedges (in Luggage and Black), the overly-elaborate gladiator sandal Millie (in Luggage and Black), the leather huararche cork wedge sandal Emily, the woven leather asymmetrical sandal Alex, the canvas drawstring hidden wedge Georgie Canvass (in Eggplant, Coral, Black, Turks, and Navy), the canvas and cork wedge tennie Sadie (in Seafoam, Navy, Sunshine, Eggplant, Coral, and Black), the Canvas hidden wedge boot Jackie (in Coral, Black, Turks, Natural and Eggplant), the Canvas and patent leather hidden wedge sneaker Diva (in Black, Turks, and Navy), and the canvas open-toe hidden wedge with bridle leather buckle Molly (in Natural, Black, Olive, Navy, Sunshine, and Coral).

Besides stylish footwear, 80%20 has also released a bag line presented during the Spring 2008 season. The collection included the shoe-like Stevie bag (available in Black, Robin’s Egg, Grape, Kellie Green, and Cafe Stripe), the footwear-inspired Jody Clutch Bag, the Danielle Tote (in Cafe Stripe, Kellie Green, and Denim Stripe), the Rebecca Drawstring Duffle (in Grape, Cafe Stripe, Black and Denim Stripe) and the Priya Yoga (in Cafe Stripe, Denim Stripe, Robin’s Egg, and Kellie Green.)

Ce Ce Chin and her fabulous footwear have caught the attention of fashion editors around the world and have been featured in respected fashion magazines and internet fashion sites such as Elle, New York Post, Associated Press, US Weekly, Nylon, and in international magazines such as Signon, Senken, Viva, Ryuko Tsushiro, and Mouse City.

80%20 footwear are available in major US cities, and in international fashion hotspots such as Iceland, Japan, and UK. 80%20 footwear can also be purchased through online retailers such as 80’s Purple, Amazon, Asos, Barefoot Tess, Buy Definition, CCS, Commonwealth, Cry Wolf, Edge of Urge, Eilatan, Face Value, Karmaloop, Kick, Left Right Left, ModCloth, Nasty Gal, Ravin Style, Revolve Clothing, Robust Flavor, ShoeFly, Shoes, Shop, Shotgun, Solestruck, The Closet, Tobi, Urban Outfitters and Zappos.

Don’t waste any time, buy your own 80%20 footwear now!