Alphanumeric

• 
  Alphanumeric The Scanner Tee
• 
  Alphanumeric The Hatchet Tee
• 
  Alphanumeric The Kent Tee
• 
  Alphanumeric The Cliff Jacket
• 
  Alphanumeric The Brem Plaid Buttondown Shirt
• 
  Alphanumeric The Hawkins-Dk Rns Jean
• 
  Alphanumeric The Fields Buttondown Shirt
• 
  Alphanumeric The Brem Buttondown Shirt
• 
  Alphanumeric The Macross Jacket
• 
  Alphanumeric The Number 2 Tee

Alphanumeric “Environmental Protection Company” commonly known as A#, burst into the fashion scene in 1998 with its stylish yet functional clothes, which were perfect for people with active lifestyles. San Diego, CA-based Alphanumeric apparel eventually became the predecessor of functional modern streetwear. Alphanumeric specializes in buttondown shirts, denims, jackets, pants, shorts, sweatshirts, t-shirts, and windbreakers.

Be stylish in Alphanumeric's Construct shirt.

The label’s name aimed to fuse the spirit of letters and numbers in order to communicate a message throughout the world. True enough, it has sent an impact throughout the fashion world, bringing together and unifying extreme athletes, DJs, musicians, and artists in their pursuit of functional fashion. Notable fans include Sam Masakela (of the E! Daily 10 fame) and even characters from Battlestar Galactica!

Alphanumeric has successfully fused a wide array of athletic lifestyles, including snowboarding, surfing, skateboarding, music, and car culture. True to its defiant roots, Alphanumeric took a non-traditional approach to design and marketing by employing an educational-based ad campaign.

Ten years after the launch of Alphanumeric, Alyasha Owerka-Moore (Alphanumeric and Fiberops founder and creative director), in coordination with Mirko Mangum (partner and founder of Univ), re-launched the label and enlisted the help of Mark Cruz, Art Director. Together, these three head honchos have managed to revitalize the label even after a decade off the market. With the creative juices of Moore, Mangum, and Cruz combined, they have made Alphanumeric a sought-after brand by fashionistas who desire functionality and quality.

Alphanumeric’s strong fashion sense is drawn from the ideals of these men. As Moore defines it, ” fashion is a necessity that’s fine tuned or given an aesthetic value to please different people and then it becomes an expression”.  Treating fashion like art ‘which warrants a second look before it can appreciated’ has given Moore a step ahead over what he does best. After all, he has been partially responsible for the design successes of Phat farm, Enyce, among many others.

Unlike other designers who treat their designs as more of a means of living, Moore sees fashion as his passion. “(Fashion is) really fun. It’s something I definitely love to do”. True enough, his love for style is greatly mirrored in his fashionable pieces.

Look dashing in Alphanumeric's Wolf Jean.

Alphanumeric has also been featured in a number of magazines, including XXL, Vapors, Vice, Aprovado, Re: Up, Dub, Transworld Business, Transworld Skateboarding, Transworld Surf, Mag Minute, DSport, Snow Board, Volume Bikes, Modified, Streetwear (Germany), Coolboy (Thailand), Street Foot (Japan), and Transition (Sweden). Alphanumeric apparel has also been included in a number of streetwear top 10s. In Frank 151’s list, Alphanumeric’s #47 tee emerged as the topnotcher. Kanye West adored the #47 shirt as well, and even posted it at his website, KanyeUniversity.com.

More than just a fashionable shirt, #47 brings awareness to the people regarding the government’s lucrative spending when it comes to warfare. The graphic #47 shirt truly pays homage to the tools of the trade, making it a “weapon of art.”

Other bestselling Alphanumeric apparel include the Ninety Five tee, a gray tee with green, gray, and black accents; The Opec tee, a white tee with a “Stick Up Kid” text detail; The Bias Tee, black shirt with gray Alphanumeric text detail; The Greater tee, a black shirt with a ‘greater than’ mathematical sign; and The CMYK tee, a black shirt with Cyan, Magenta, and Yellow accents.

Some of the best-selling bottoms include a black Banks Short, The Dixon Pants and The Baxter Raw jeans, low-waist denims which look great in any of the aforementioned Alphanumeric tees.

Outside its fashionable pursuits, Alphanumeric also sponsors budding skaters Forrest Kirby, Walker Ryan, Tom Remillard, and Anthony Williams.

Alphanumeric is available across the country and internationally, with dealers from Australia, Canada, Costa Rica, Germany, Hong Kong, Israel, Japan, Korea, Mexico, Puerto Rico, Spain, Sweden, Thailand, and the United Kingdom. Its merchandise is also available online at Robust Flavor, Hanger 94, The Giant Peach, Active, Skate Warehouse, Karmaloop, Standard Board Shop, Empire, Top Streetwear, Exo, Junkyard, Underworld, Alternative, Krudmart, Shelta, and Moose Shirts.