Altamont

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  Altamont The A. Reynolds Wilshire Signature Jean in Acid Blast
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  Altamont The Welcome to California Tee
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  Altamont The Outsider Buttondown Shirt
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  Altamont The Let It Bleed 2 Tee in Purple
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  Altamont The Bottom Line Belt
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  Altamont The Support Tee
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  Altamont The No Logo Tee
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  Altamont The Crumbsnatcher Buttondown Shirt
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  Altamont The Wilshire Slouch Jean
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  Altamont The B. Herman Wilshire Low Signature Jean

Look preppy in Altamont's Men's Hideout Poncho.

Altamont Apparel is a brand which prides in its ability to deliver unique and exceptional merchandise. Altamont takes its name from the 1969 Rolling Stones concert hailed as the “Woodstock of the West“. The musical showcase was held at the Altamont Speedway, where thousands of people stormed to witness the pivotal musical event. Although the concert ended in tragedy, “Altamont” became forever linked to youth culture and idealism. This “revolutionary impact” served as inspiration to the equally-revolutionary clothing line.

The free-spirited brand was conceptualized by Andrew Reynolds (owner of Baker Skateboards and current Design Director for Altamont) and Mark “Fos” Foster . Their unique and unconventional visions have greatly affected the label, which specializes in quality merchandise such as accessories, denims, hats, hoodies, jackets, knits, pants, shorts, sweaters, t-shirts, and wovens. Its unique and vintage styles truly make Altamont a fashion-forward line doted by skaters, fashionistas, young people, and professionals.

What makes Altamont apparel a cut above the rest is its unique clothing, which is a result of traditional skate gear fused with a hint of modern streetwear. The brand’s apparel channels the ‘avant-garde’ look by mixing premium materials with vintage and suplus designs. Its premium fabrics include a variety of hand-picked, worn-in and washed materials, tumbled and broken in garments, and select denim with premium finishes. Besides these, Altamont continues to be a well-loved brand because of its quality fit. After all, looking good does not only depend on the price and look of the clothes – it also depends on how the wearer fits into it.

Altamont lives by the Confucian philosophy “Find a Job you love and you’ll never have to work a day in your life”. As a result, the label draws inspiration and ideas from an array of exceptional people who love what they do for a living. With a wide variety of creative inputs, Altamont Apparel champions the genuine “street look” created by real personalities who push the envelope when it comes to fashion. True enough, Altamont apparel is made by unique fashionistas for tasteful fashionistas.

Its clothing is designed for fashion patrons who dote on their uniqueness, swagger, and personal style. Every season, Altamont Apparel gathers contributions from a unique fashionable bunch, including its skate team, company friends, new found friends, other skaters, visionaries, miscreants, misfits, among many others. These minds are similar to the Altamont ideal in the sense that it is unique and “cut from a different cloth”.

Channel your uniqueness with Altamont's Men's A. Reynolds Alameda Pants in a black acid wash.

As Nick Aretakis of PopPolitics.com puts it, “In an era of turbulence and uncertainty, Altamont emerged as a pivotal moment in youth culture, when idealism and anarchy rode together on the same horse and no one knew for certain who was holding the reins.”

Some of the unique minds who brainstormed for a variety of Altamont apparel include skateboarders Andrew Reynolds, Fos, Bryan Herman, Kenny Hoyle, Sammy Baca, Theotis Beasley, Garrett Hill, Brian Hansen and Justin Figueroa.

Other famous contributors are Jimi Hendrix and Patrick O’ Dell for the Fall 2007 collection; John Lorenzi and French for the Spring 2008 collection; Fiberops, Ricky Powell, and Neck Face for the Fall 2008 collection; Mike Jones and Mikhail Bortnik for the Holiday 2008 collection; and Humberto Liechty, Mike Jones, Boogie, and No Age for the Spring 2009 collection.

The company keeps its doors open to contributions from people from every walk of life – after all, it aims to inspire idealists to pursue things they really love. Altamont apparel and its famed contributors have graced the pages of Skateboarder, among many other glossies.

Altamont apparel is available throughout the country, and in a number of countries including Austria, Australia, Belgium, China, Canada, France, Germany, Hong Kong, Holland, Italy, Japan, Korea, Spain, Taiwan, and United Kingdom.

Online retailers include Utility Board Supply, Tactics, Plus Skateshop, 80s purple, Milosport, PA Cheap Skates, Exit Real World, Skatepark of Tampa, Outnumber, The Giant Peach, Active Ride Shop, Karmaloop, Boardparadise, Standard Boardshop, and Liberty Boardshop.

For more info about premium Altamont clothing, visit www.altamontapparel.com.