Android Homme

• 
  Android Homme The Jetpack Sneaker
• 
  Android Homme The Jetpack Sneaker
• 
  Android Homme The Propulsion Hi Sneaker
• 
  Android Homme The Propulsion Hi Sneaker

The Jet Pack Gold Wing pair with zippered side-pockets

Men’s footwear just got a major push in the sophistication department with the launch of the label Android Homme in the sneaker market. With this upscale footwear line, sneaker-wearing doesn’t just mean getting ready to get all rugged and dirty anymore; it means being fashion-forward while hitting the street scene. The brand was launched in December 25, 2008 in Los Angeles, California by Javier Laval, a true artist and creative fellow given the diverse portfolio of his creative endeavors. With the help of stylist Kevin Laber, who styled the looks in the label’s website, the brand was instantly catapulted to ultra-hip status, as celebrities began to get a pair or two their shoes. Aside from managing and designing for Android Homme, Javier also manages his branding agency Truestar Media, where he plans and organizes some of the hippest happenings in Los Angeles, and serves as the creative director for RITF. Indeed, one can only expect great things from a designer who genuinely knows the ins and outs of his craft, and has had much experience in the lifestyle industry.

Aimed to cater to the mid to high-end market, Android Homme isn’t meant to have its wearers blend in with the rest of the crowd in anonymity – on the contrary, Android Homme want to enable its wearers to stand out and make a statement. Bland and boring are two words Android Homme designs could never be associated with – instead, an Android Homme-donning individual would immediately be associated with being hip, sleek, modish, upscale, and clearly in the know about what fashion truly is. Fusing functionality with luxury, Android Homme is meant to satisfy the desires of the indulgent crowd who want to up the ante when it comes to the selection of shoes that they can use.

What makes Android Homme different from all the other streetwear brands is that while it recognizes its roots in streetwear culture. It also manages to push the envelope and raise the bar of streetwear by coming up with cutting-edge and futuristic designs that the luxurious fashion urbanites of Los Angeles can readily identify with. On top of that, one can be assured that quality is a factor that is never sacrificed in Android Homme merchandise. Only the best, most superior materials are used to create the attention-worthy elements of every Android Homme sneaker pair. What’s more, Android Homme’s affordable $200 – $300 price range, as compared to the sky-high rates of other luxury lines in the market, make it appealing to a wider range of fashion-conscious individuals.

The trio of androids found in the promotional materials of Andriod Homme

The launch of the Spring/Summer 2009 Android Homme footwear collection definitely satiated the appetites of urban mavens hungry for stylish, innovative shoe designs. The collection boasted of high-top sneakers with the look and feel of futurism and space, what with the metallic colors and ingenious details, such as side pockets with zipper enclosures. With shoe names such as Lunar Rover, Propulsion Hi and Jet Pack, the collection clearly screams of ultramodern chic. Even the advertising and promotional media for the collection go along with the theme: viral videos peppered with unique, futuristic elements such as a trio of fashionable robots and a rocket being launched into space were produced.

The fresh and trendy style that Android Homme brings is definitely something that the brand’s high-end clientele continues to look forward to. With the support of well-known artists such as Usher and Kanye West, the brand is soaring even further to greater heights. Some celebrities spotted wearing Astroid Homme sneakers include rapper Kid Cudi.

While the main focus of Android Homme is footwear, the brand also offers other limited edition fashion merchandise such as bags, t-shirts and accessories. Android Homme merchandise can be purchased from online retailers such as Karmaloop.com, Revolveclothing.com, and from the brand’s official website, AndroidHomme.com.

Without a doubt, Android Homme is ready to take on the future of luxury footwear and will give consumers their fill of hip, cutting-edge streetwear fashion with every collection that is launched.