Beta Unit

Based in the beautiful coastal city of Encinitas, California, Beta Unit was formed by a group of designers of the 80’s and 90’s. Drawing their inspiration from the imperfections and limits of technology like those seen in computer graphics, photography and other technologies, Beta Unit produces a line of clothes with raw art and creativity in its bold and edgy look. Constructed from premium quality fabric and ensuring comfort, proper fit and functionality, each garment is designed with unique details and impressive tailoring.

Coming out of their look book and videos is the brand’s recently released line of cool outdoor apparel. Beta Unit’s first release was a set of graphic tees focused on a mix of awesome photography, colors and shapes. Although the graphic tee set for 2009 are composed of basic colors and a grittier and edgy rock star feel than that of the 2008 line, both competitively produce a good array of tees to choose from. Aside from graphic tees, the brand also has a set of impressive denim pants for men. Beta Unit’s denim pants may not be the usual skinny jeans, but with its noticeable shine and comfortable fit, their set of basic colored denim pants are worth a try. Also included in the brand’s line is their set of hoodies and sweaters – unique for its creative detailing, accurate fit and snug look.

Beta Unit Hoodie

Beta Unit may be in the starting phase of the growth of their line and yet, signs of their success are slowly coming up. Due to features from known online magazines such as Snowboard Magazine, Selectism and Clout Magazine, Beta Unit has received some media attention that they quite deserve. Aside from that, the brand has also spent much time promoting and advertising their line through events and parties.

Being a newcomer in the fashion industry, Beta Unit is taking its time in distributing their products. Online, the line is available at Karmaloop and Oak NYC, as well as their official website, www.betaunit.com. Offline, the line is available in LA, Laguna Beach, Encinitas, San Diego, San Francisco, Phoenix, Seattle, Salt Lake City, New York and Atlanta in the USA. The brand also makes their clothes available in Tokyo, Nagoya and Shibuya in Japan as well as Melbourne and Sydney in Australia.

Starting a brand new line of functional outfits and trendy style is hard. Beta Unit shows all other beginners the product of good research, extreme fashion passion and influential marketing.