Blood is the New Black

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  Blood Is The New Black The Brian Lichtenberg Pearls Tee
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  Blood Is The New Black The Kime Buzzelli Bunny Spell Tee
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  Blood Is The New Black The Cali Dewitt One Day Tee
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  Blood Is The New Black The Matt W. Moore MWM Logo Tee
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  Blood Is The New Black The Cali Dewitt Watermelon Tee
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  Blood Is The New Black The Keren Richter Young Love Tee
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  Blood Is The New Black The Kime Buzzelli Fleur Tee
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  Blood Is The New Black The Cali Dewitt Strawberry Tee
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  Blood Is The New Black The Michael Sieben I Like Money Tee

In 2004, frustrated artist Mittra Khayam launched the label Blood is the New Black, which was based on a thesis she written years ago. The line, born in Los Angeles and now based in Silverlake, California aims to showcase emerging artists, help boost their artistic careers, and to expose these unknown artist to the world.

Like a quaint art gallery where new artists take refuge, Blood is the New Black encourages the public to appreciate modern art and trends by showcasing works from up-and-coming artists on its apparel. The clothing line provides exposure to emerging artists such as:

Andrea Shear, who is responsible for Red Riding Hood and Gallop designs; Brendan Donnelly, who created the No Smoking and Jah Mia shirts; Brian Lichtenberg, who designed the Pearls and Moto Vest apparel; Cali Dewitt, who designed the Watermelon, I’m Texting you a baby, Blind Bargain Bag, One day, man’s best friend,  and hope in a jar shirts; Dan Monick, who is the mastermind behind the Cotton candy, Best wishes, Boxers, More Fake Blood, No last Pocket, OK/No, No War For Heavy Metal, and Annie Hollywood; Demonbabies, who is the genius behind  Demon Thrasher, Drink Blood Froth of the Goat, Skullz, Slime Time, Bump in the night, Arise, and Gnome saying shirts; Dylan Haley, who is the man behind the Fist of Fury, Jesus, Yes, Panther, mix Tapes, Cross and Boring Shirts; and Hannah Stouffer, who is the lady behind the Snake Mother, Voodoo, All These Tears, Brenda Revisited, and Le Beau shirts.

Blood is the New Black deals with topics which the designers are able to express freely. Such subjects include, death, sex, love, social status, nature, God, money, Dinosaur extinction, amongst many others.

Also, whereas other companies hide the real minds behind the clothing, Blood is the New Black gives credit where it’s due. The shirt design, the neck label, and the hangtag all contains the name of the artist who has created the apparel. When you look at it closely, Blood is the New Block are these neo-modern artists’ beautiful canvasses. Indeed, they are works of art.

The unique Blood is the New Black shirts have successfully catapulted its artists to the mainstreams by gracing the pages of respected fashion print and web authorities such as the New York Post, URB, YRB, Juxtapoz, Teen Vogue, Venus, Fashion Ledge, BPM, Format Magazine, Daily Candy, The Hundreds, The Fader, Nylon, Associate Press, and New York Metro. Notable fans include Lil Wayne, Jordin Sparks, the Ting Tings, POS, Jay Bentley of Bad Religion, Forever the Sickest Kids, Matt & Kim, Sam Sparro, Tegan and Sara, Yuka Honda of Cibo Mato, Von Bondies, and Knux.

Blood is the New Black merchandise can be purchased through select retailers across the nation. There are also international retailers based in Canada, Japan, Singapore, Hong Kong, Czech Republic, UK, Luxembourg, Mexico, Finland, and Italy. Blood is the New Black shirts can also be purchased through online retailers Digital Gravel, Urban Outfitters, Blank Generation, Giant Peach, Beautiful Decay, and Villains.