Boxfresh

Boxfresh Coat

Boxfresh began in the UK in 1990 with founder and director Roger Wade. He used to work at an advertising company, but wasn’t successful, so he decided to start up his own company where he couldn’t sack himself. The name of “Boxfresh” came about from an issue of  New York magazine, in which an article describes the New York kids to have “boxfresh” shoes. Since then, Wade immediately knew what to call his new clothing line venture. Basically, Boxfresh means new, cool and innovative involving fashion and style – and with designers like Ian Brown, Mikee B., Owen P. and Chris W., Boxfresh sure had a good trend going on.

Being the original bringers of British street wear, Boxfresh has a lot to offer. The brand grew in the hedonistic generation that eventually developed with acid jazz, drum and bass in the UK garage, grime and dub step and trip hop. Although through many collections, Boxfresh hasn’t changed their objectives. For them, it’s all about bold street wear and innovative fashion sense.

Boxfresh offers a men’s wear collection of jackets and sweaters, knitwear, polos, shirts, graphic tees, jeans and shorts, socks, trainer footwear, boots and casual shoes. Boxfresh has also collaborated with other brands such as Global Underground, Pete Fowler, Barbour and 20 years 20 tees.

Boxfresh Graphic Tee

The label has also been featured in magazines like Huck Magazine, Sneaker Freaker Magazine, What’s Haute Magazine, Flavour Magazine, Clutter Magazine, Format Magazine, Maxim, Zoo and Drapers Magazine. The company has also sponsored and took part in the Chockablock and Camp Bestival events. The winners of Britain’s Got Talent were also able to endorse the brand and were given Soya trainers to try. In addition the brand has took part in a contest with the movie Shifty’s cast and crew, in which they gave away free VIP movie tickets, a meet and greet with lead actor Riz Ahmed and £250 worth of Boxfresh items.

Boxfresh is offered in numerous stores around the UK as well as in international stores in Germany, Austria, Switzerland, Benelux, Canada, Spain, France, Australia and South Africa. Check out Boxfresh’s website at www.boxfresh.co.uk for more information on stores in specific locations. Online, the collection is sold at Karmaloop, Coutie and in Amazon.

Roger Wade’s Boxfresh label sure is a success in the industry. For fashion with an edgy, cool and out of the box style, Boxfresh is the number one in the list of hot brands to endorse.