Dim Mak Collection

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  Dim Mak The Nature V-Neck
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  Dim Mak The First Aid Paint By Number Tee
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  Dim Mak The Pandamonium Tee
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  Dim Mak The B.A.M.N. Tank

Sibling Revelry. Echo, with designer siblings Steve and Devon - all in Dim Mak.

In 2006, superstar DJ Steve Aoki, also known by his stage name Kid Millionaire, and his half-sister, actress, model and Levi’s Asia guest designer, Devon Aoki, launched the Dim Mak Collection (named after his idol Bruce Lee). The siblings teamed up with George Garrow and Dan Single, owners and founders of Ksubi, to jointly release the colection. According to Steve, “We’ve been putting it together for two years, from the very early stages.”

Steve says of his very own collection: “The Dim Mak collection is mainly a tee line with a few sweaters. We do really well online and have about 50 stores that carry our product from Collette to Fred Segal to Beams to other boutiques. As far as collaborations go, we’ve done some consistent ones that are doing well.”

As for the design process, Steve says: “She (Devon) is going to design all the women’s line – I’m gonna design all the men’s line with the Ksubi guys.” Helping out with the superstar DJ’s clothing campaign is Michael Dutcher, who supervises the LA-based Dim Mak offices and handles the promotion, marketing, radio and planning.

It comes as no surprise that Steve decided to launch his own line. After all, he was involved with the development of certain lines, such as clothes for KR3W apparel, footwear for Supra, headphones for WESC, headwear with NEFF, and bags with Burton. As with the collection’s name, it was adapted from the enterprise that Steve Aoki holds – starting with the Dim Mak records, which has catapulted the careers of unique band Bloc Party and has remixed the songs of Snoop Dogg, and Peaches, among many others.

The Dim Mak collection is stratified into different lines, including the Winter 06, Summer 07, Summer 08, and Winter 08 collection, and the following special lines, which are:

* The Artist Series, featuring the Boyz Noise’s  Boyz Noise and Skull Boys tees, Deadly Syndrome’s Chemistry and Ghosts tees, Kid Sister’s Pro Nails tee, Klaxons Magick’s V-neck tee, The Bloody Beetroots’ MF Boom and Yeyo tees, and Fool’s Gold’s Tour tee.

* The Limited Collection, featuring the Bloody Halloween, and Obama tees, Retrospecs and Sour Lips tanks; and the collaborative items with Diesel (hoodie), Levi’s (tour tee).

* The Girls Collection, featuring the Boyz Noise’s Skull, Diamond Rose, Disco Face, DMC Logo, Face Deco, Family Tree, Hair Crime, Howler, Inside Family, Into the Wild, Kid Sister’s Pro Nails, Knock off, Oath, Party monster, Pillow Face, Pizza  Praise, Tomato Tomahto,  Touch of Love Girls tees and Word of Mouths hoodie.

Steve and actor-slash-business partner Danny Masterson both in Dim Mak.

Celebrity and DJ fans include Joel Madden, Lindsay Lohan, Hilary Duff, Danny Masterson, Andy Milanakis, DJ AM, Perez Hilton, Myspace founder Tom, Murs, Pase Rock, the Likes, Guns N Bombs, Kid Cudi, MSTRKRFT, Andrew G, Stretch Armstrong, the Rakes, Tim Burgess, Uffie, Whitey, the Misshapes, Shit Disco, Squeak E Clean, Matt Tong, Movie Units, Neon Blonde, Scanners, Sean Na Na, Cory Kennedy, Aziz Anzari, Aids Wolf, Soul Wax, Z-Trip, A-Track, Felli Fell, Them Jeans, Diplo, Harris, Chad Muska, Crookers, Chromeo, Blood Brothers, Busy P, Canser De Ser Sexy, DJ Mehdi, Data Rock, Devon Aoki, Ecko Aoki, DJ Feeds, D.I.M., and the Bloody Beetroots.

The Dim Mak collection has been showcased in a number of magazines, including New York Times, 8 Point 5, 944, Nylon Guys, Nylon, Complex, Engima, Helio, Mean, 1ncoming, BPM, and Warp.

In 2009, a line called Dim Mak sunglasses are expected to hit the stores. Dim Mak merchandise can be purchased through select boutiques across the nation, and through international retailers based in Indonesia, Japan, Philippines, Hong Kong, Singapore, Taiwan, Thailand, Australia, Canada, Germany, Netherlands, Norway, Sweden, Switzerland, United Kingdom, Mexico, Czech Republic, and Saudi Arabia.

The collection can also be purchased through online retailers such as Urban Outfitters, Karmaloop, Hip Hop Vinyl, Hoodie people, Anti Joy, and its official website, www.collection.dimmak.com.