EZ Lifestyle

Jonathan Feld

EZ Clothing Company is unique from all other brands because it’s not just about the brand. For the talented lead designer and owner, Jon Feld, EZ Clothing Company is a lifestyle. For Feld, the clothes are a representation of his personality and every one of his customers. EZ not only represents one type of lifestyle, but all lifestyles.

The talented Feld began drawing as a child, even winning a few contests because of his artistic designs. Since then, he has always been sketching and drawing. In 1997, Jon Feld took another interest that heightened his drawing skills. He began skateboarding. As Feld got more involved in skateboarding, the more he learned about the whole street culture scene - even learning how to do graffiti, which took his drawing skills to the next level. He began his first business venture then, the Aerosol Clothing Company, which eventually failed due to lack of business skills.

In high school, during class, Feld and a friend, Anton DeLeon talked about starting a clothing line. While working, Feld came across the letters E and Z that had been overlapped and the idea just snapped. As soon as he got home, he began creating a logo which he showed DeLeon at school. Since Feld worked at a silkscreen printing shop, he began making shirts for his friends until eventually, his shirts became famous around his school. At the young success of EZ Lifestyle, Feld had to postpone his company due to lack of time and school.

EZ Lifestyle T-shirt

Two years later, in 2007, EZ Lifestyle was resurrected with the EZ Lifestyle Boyz Crew, Feld’s friends who helped him with the business. Feld worked hard with ideas and designs to finally produce his first collection of interesting trendy and humorous tees. Although Feld hopes to expand his business into women’s wear, stickers, posters, jackets, hats and bags, for now, he has a line of artistic, colorful and creative men’s t-shirts.

James Higgins was the first ever endorser of EZ Lifestyle and the company’s first skater. Still a newbie in the fashion industry, Jon Feld is certainly doing a lot – and not just for himself either, he also helped Dream Kings with their clothing line.

For someone with an inborn talent of graphics and drawing, Feld will be entering level after levels of success. With a little more work, more advertisement and street participation, Feld will surely have his collection out in the open. Determined, dedicated and talented – these are attributes that James possesses, and with this natural talent in the industry, EZ Lifestyle is sure gain a lot of buzz in the future.