Fifty24SF

"Kill at Will" by Kenyon Bajus women's tee

"Kill at Will" by Kenyon Bajus women's tee

Fifty24SF (also called 5024SF) is a clothing brand and also a household name among rising local and popular artists. They started in 1998 and is one of the legendary branches of Upper Playground. They have galleries all over the United States that sponsor exhibits of refined street art every month of the year, showcasing the best and most talented artists in the street scene.

If you’re not one for walking around a gallery staring at huge paintings you can’t take home, you can always find their clothing stores nearby, where you can buy selected artworks on shirts themselves. With artists like the infamous Sam Flores and wild designer Alex Pardee, finding a shirt to take home won’t be all that hard.

Fifty24SF shirts are the type of shirts that you just instantly fall in love with. Instead of having to scour every mainstream store out there for the perfect and most unique shirt, for both men and women, you can find everything in their outlets. They do more than just shirts, they also specialize in caps and hoodies you can’t find anywhere else. Their merchandise is not at all that expensive if you consider that you are buying a fine piece of art on a shirt you’re going to want to wear every single day.

Go for the Green depicting Michael Phelps

Go for the Green depicting Michael Phelps

One popular shirt they have that has sold quite well during the Phelps gold farming period was their Phelps “Go for the Green” shirt; a reference to a photo of him blazing at a party. What makes them such a credible brand is probably their fearlessness when it comes to their shirt designs. An example of their bravado can be seen with a women’s shirt design captioned “Kill at Will” featuring Uncle Sam in his traditional army recruitment pose. It can be said that they are a pretty awesome label that has the tendency of being quite a controversial brand at times – especially with their “Jesus Piece” featuring the face of Kanye West on a chain and Jay-Z’s “Beat Down” shirt. Fifty24SF’s artists don’t compromise their designs, and often reflect the evolution of values over the years. Their prints are made of great quality on soft cotton that can last you more than just a while.

Their stuff is available in France, Italy, Spain, the United States and England and also online. Catch them before they run out on karmaloop, www.myspace.com/5024sf or their main site: www.fifty24sf.com