Joe’s

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  JOE'S The Amber Tote
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  JOE'S The Amber Bowler

Katie Holmes sporting 'The Muse', one of the cuts in the Joe's Jeans line

Joe’s is a brand that definitely defies the convention of being just an average Joe. Joe’s is anything but ordinary, with its waves of success in the world of fashion. Surely, it takes more than an average Joe to come up with a label as lucrative as this.

Joe Dahan is the creative and entrepreneurial spirit behind the tremendous success of the fashion label Joe’s. Originally hailing from Casablanca, Morocco, Joe was inspired and satiated creatively by the various facets of his hometown which were contrasting in nature. After moving to Los Angeles, Joe embarked on a journey of making his mark in the fashion world, beginning with the launch of “Joe The Hun” in 1989, a men’s line cleverly derived from his own name which featured a collection of casual, laid-back clothing, meant to satisfy the desires of men wanting to break free from the rigidity of the conventional stereotype. After the line’s smashing success, Joe then ventured into creating sexy, body-hugging baby tees for women, which brewed a huge variety of fans and followers as well.

But perhaps, Joe’s most well-known fashion line which instantly catapulted him into ‘designer extraordinaire’ status is Joe’s Jeans, a premium line of sleek, modern and perfectly-fitting women’s jeans that he introduced in 2001. Because of this line, strutting down the street in a pair of jeans has never been more chic. Joe’s Jeans is definitely a buzzword among not just the hardcore fashionistas but the most famous celebrities as well. Practically all of the A-list Hollywood stars have turned into adoring fans and have a pair or two of Joe’s Jeans in their closet – with Beyonce, Britney Spears, Jennifer Aniston, Cameron Diaz, and Reese Witherspoon being just a few of the famous names who have carried the Joe’s logo on their backside at some point. Raves about Joe’s Jeans have also been made in widely-read publications left and right, such as Elle, In Style and People. The beauty of Joe’s Jeans is that they’re made to fit and flatter women with a variety of figures and lifestyles, as there are fourteen cuts to choose from. The various cuts have witty names linked to them as well, such as The Twiggy, The Rocker, The Socialite and The Honey, depicting the many different lifestyles that can find their match in Joe’s Jeans.

One of the functional, convertible totes from Joe's handbag collection

Following the success of his famous jeans line, Joe decided to expand the variety of his merchandise even further by coming up with a collection of handbags and other accessories in 2007. Of course, anyone who has ever owned a pair of Joe’s Jeans is familiar with the high standard of quality and excellence in design that Joe espouses in his products, thus the same standards can be said of their handbags line. Joe still continues to set the bar even higher by coming up with lines that would tickle the fancy of a wider audience and continues to fill his fans with as much enthusiasm as they felt when purchasing their very first Joe’s merchandise. Aiming to encourage women to confidently express themselves, the Joe’s handbag line consists of totes, hobos, clutches, satchels and bowler bags with gorgeous details that reflect both the classic and funky persona of women.

Joe’s innate talent and amazing ability to understand and truly deliver to the needs of his market ensure many more years of unparalleled success for his brand. Joe’s Jeans can be found in more than 1,200 retailers around the US and has made its way to other parts of the globe as well. Online, the jeans can be bought from sites such as Revolveclothing.com and Couturecandy.com. Joe’s line of handbags can be bought online from shops such as Karmaloop.com, Handbags.com and Thefashionplate.com.