Mixerfriendly

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  Mixerfriendly the 'NJC' tee (black)
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  Mixerfriendly the 'Coltrain' tee (royal)
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  Mixerfriendly The 'History' Tee
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  Mixerfriendly The 'Hater' Tee
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  Mixerfriendly the 'Funk' tee (olive)
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  Mixerfriendly the 'Miles' tee (gold)
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  Mixerfriendly the 'Breaker' tee (royal)
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  Mixerfriendly the 'Coltrain' tee (red)
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  Mixerfriendly the 'Breaker' tee (olive)
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  Mixerfriendly The 'Hater' tee

RIP Michael Jackson t-shirt

It was Justin Marine who began Mixerfriendly in 2001. At first, it was only to produce music and bring out fresh style to the San Francisco underground scene. It wasn’t until 2005, when the company decided to pursue other creative means of expression – fashion. Inspired greatly by hip hop and house music, Mixerfriendly aims to use music and fashion to empower people to make a difference. This is what made the label different. They just didn’t want to represent themselves. They also wanted to represent music and the people who loved it.

The name came from producing two similar beats in 2001 – having created a mixer-friendly song; it just fit well with what Justin Marine wanted for his company. Starting with a DJing theme, the label moved out into a much bigger market – the music industry. The graphic designs represent musicians and thought-provoking rock statements about musicians and making a change.

Mixerfriendly is a fashion line with a variety of men and women’s wear from t-shirts, shoes and bags in different colors and trendy artwork. Although the label has moved on from DJing, it still sticks to its original goal as to provide a voice to music and statements to shirts.

Breakin' Shirt

One of the controversial designs created by Mixerfriendly was the Breakin’ shirt, wherein a music sheet of Stevie Wonder with people dancing as the chords can be seen. Still, according to Justin Marine, it was the Mike Powers shirt with two guys from the Olympics with their hands raised in protest holding up microphones, which represented Mixerfriendly for what it really was – having a voice. The classic yet loud statement shirt was very much appreciated by many people and was even portrayed by DJ Smash and Shorty Rockwell.

The Mixerfriendly collection can be found in over 35 stores around the U.S and in 7 online websites including Karmaloop, Keep it Classic, Mooseshirts, Mix Unit and Define Roots. The label is sponsored by Vapors, Manifest Clothing, Oakland Faders, Om, Hella Records and Distortion 2 Static. Recently, the brand also collaborated with J Boogie and Electronic Science for the record of their song “Alive”.

Justin Marine says that to have your own fashion line, you must be able to put what you love and do what you love into the label. In doing just that for Mixerfriendly, Justin Marine assures that the brand will live as long as there’s a voice – and he’s quite right.