Nixon

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  Nixon The Showoff Wallet in Space
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  Nixon The Newton Digital Watch in Indigo
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  Nixon The Private Watch in White
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  Nixon The Sepang Bifold Wallet in Brown Croc
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  Nixon The Outsider Watch
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  Nixon The Stardust Oversize Hobo in Purple
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  Nixon The Heartbreaker Hobo in Black
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  Nixon The Crazy on You Deep Fit Beanie in Purple & Lipstick Pink
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  Nixon The Maneater Oversize Scoop Tee in White
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  Nixon The Alice Watch in Antique Gold

Disney Channel star Selena Gomez sporting a Nixon watch.

Nixon, launched in 1997 by Andy Laats and Chad DiNenna, is a label which specializes in watches and accessories. The inspiration behind the founding of the label was the frustration the founders had with the quality of watches available in the market. Thus, Nixon watches, which can adapt to any kind of environment – whether for work or play- was created.

Nixon humble beginnings started from custom designed watches, and has added accessories and limited soft goods in 2000.

Since watches are Nixon’s trademark accessory, it comes as no surprise that its LTD watches are the favorites of watch enthusiasts. Included in this premium collection are the Tokion Metro, LTD Leather, RDS player, LTD Rock, Japan Gold Player, Murisaki Key, The Hitchhiker’s Player, LTD Rock, Beams Rotolog, Barneys Skull Rotolog, Barneys Diamond Rotolog, Sly Vega, WTA Tahiti, Jacks Gold Lodown, WTA Jeffreys Bay, Project Blue Lodown, Marui Navy Rotolog, Modical Rotolog, WTA Mundaka Spain, The 51-30 Barneys New York, LTD Collection 2007, WTA Triple Crown, Barneys 51-30 Vegas, Spring Spree, WTA Tahiti, and LTD 2008.

Other fan favorites include watches from the elite, business, and casual ollections. Items from Nixon’s collections – Covert, Momento, Dither and Memoir for Men; and Futura, Neon Bible, Wonderland, Videodrome, and Winter Wonderland for Women – are also hits as well.

Now, the Encinitas, California-based company specializes in a number of products, including watches, bags, wallets, belts, accessories, hats, beanies, shirts, jackets, fleeces and headphones for both sexes.

In Nixon’s objective of “reconciling the perspective and needs” of skateboarders, surfers, and snowboarders, the label has worked with a select team of extreme athletes who contribute to the label’s aim of expressing a single unified view: team designed, custom built. Some of the famous Nixon people include Heroes actor Milo Ventimiglia, E! host Sal Masekela, pro skater Tony Hawk, and musician Mos Def.

Fall Out Boy's Pete Wentz donning a Nixon beanie.

Nixon merchandise has appeared on the pages of several magazines, including Transworld Skateboarding, SBC Skateboard, Lucky, Out, People Stylewatch, Vogue, Seventeen, Surfer, The Skateboard Mag, Los Angeles Times, The Black Book, Paper, Transworld Surf Guide, Fader, Lucky, Complex, Life and Style, Alternative Press, Cookie, Spin, Oprah, US Magazine, Metropop, Marie Claire, Ala Moana, Lou Lou, Interview, Thrillist, Wish, Giant, Seventeen, Bliss, GQ, Foam, Los Angeles Times, and Nylon Guys, among many others.

Nixon has also graced the webpages of fashion blogs such as High Snobiety, Hypebeast, Limited Hype, Refinery 29, Outblush, BPM, Gizmodo, Digital Trends, New York Magazine, Complex, Cool Hunting, Who What wear, and Uncrate.

Nixon finds can be purchased from several retailers locally and internationally, and from a number of online retailers. To browse the label’s numerous collections, visit www.nixonnow.com.