Nooka

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  Nooka Watches The Zub 38mm Zenv Watch in Gray
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  Nooka Watches The Zub 38mm Zot in Black
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  Nooka Watches The Zub 38mm Zot Watch in White
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  Nooka Watches The Asset Organizer in Blue
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  Nooka Watches The Nooka Strip in Gray
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  Nooka Watches The Aluminum Zenv Watch in Magenta
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  Nooka Watches The Zub 20mm Zoo in Bronze
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  Nooka Watches The Zub 38mm Zoo in Deep Blue
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  Nooka Watches The Zub 38mm Zenh Watch in Lime Green
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  Nooka Watches The Zub 38mm Zoo Watch in Bermuda Blue

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  Men NOOKA Accessories
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  Women NOOKA Accessories

In 1997, artist and designer Matthew Waldman had a peculiar flashback of his first grade math class while staring at a large wall clock stationed in one of the many hotels in London. This flashback made him ponder at the lack of choices for timepieces. With this in mind, he doodled ideas for potential watch designs on a napkin and jetted it back to New York. After perfecting his sketches, he presented his designs to a legal team, and they were glad to inform him that his designs were unique enough to patent.

This became the start of Nooka Watches (established 2005), a revolutionary timepiece line famous for its brilliant designs and hues. As for the name, Nooka means a lot of things. For one, it signifies the contraction of the word “New Yorker” as pronounced with the native New York accent. Secondly, it expresses a global fusion by combining “New York” with “Osaka.” After all, New York-based Nooka has a satellite office in Japan.

Just as unique as Nooka’s name is the label’s method of creating watches. As Waldman puts it in his Speartalks interview, “I think we’re helping create a new genre. We get so many emails from people who write “I never wore a watch until I found Nooka.”

Nooka watches’ linear and graphic representations of time tackles a unique way of interpreting time. The visual appeal increases as time progresses – beautifying further the abstract and ephemeral concepts of the timepiece. Thus, a universal visual language breaks through the wearers.

In his interview with Wrist Fashion, Waldman expressed the roots of the watches’ designs. “Nooka has always been a product of futurism and sci-fi optimism,” he said.

Besides its unique designs, Nooka also takes pride in using fine diamonds, bold colors, and genuine crocodile bands in its fine watches. More than just creating timepieces for the knack of it, Nooka’s design processes are based on analytic and artistic thoughts rather than what’s hot in the fashion scene. True enough, the Nooka approach transcends any other – because it is a concept, a method, and a mindstyle. After all, Waldman believes that “The Nooka customer is buying a design [or a fashion] experience, not a timepiece.”

Nooka is famous for its five pioneer designs, which are:

Zoo – The hours are featured in a large window, while the minutes are signified by horizontal bars.

Zot – The hours are interpreted as dots, and the minutes as horizontal bars.

Zen – The hours and minutes are interpreted as either vertical or horizontal bars.

Zub – The watch bands are made from bright polyurethane bands. This model makes use of the Zot, Zoo, and Zen interfaces.

Zirc - The hours are featured in a circular manner just like the usual watch, with dots signifying hours growing in size as time passes. Minutes are denoted by a horizontal bar.

Nooka has also collaborated with a number of major brands, including LTD Magazine, Hellz Bellz, KidRobot, Undrcrwn, Yokohama Triennale, BKC, Toyota Matrix the Fifth Door, Shin Tanaka, Garbege, DDC Lab, Bleed, and the Juan Maclean. Celebrity fans include the Pussycat Dolls, Lil Wayne, T.I., Kanye West, Alicia Keys, among many others.

Funky Nooka timepieces have also been featured in many magazines, including Elle, Vogue, Marie Claire, In Style, Glamour, Teen Vogue, GQ, Nylon, Lucky, Wish, G Man, Miss Behave, XLR8R, Code, Antenna, Flare, Black Book, Inked, One, and Vice.

As for the future of the company, Nooka is proud to announce that they will launch of Nooka mindstyle accessories for home and body this year. These accessories include accessory organizers, fragrances and strips (or belts).

To get your favorite Nooka finds, visit your favorite watch retailers across the nation and around the globe. For more info about Nooka and its future launches, visit www.nooka.com.