Rojas

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  Rojas The Slingback Suspenders in Black
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  Rojas The Burnout Romance Sleeveless Hoody
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  Rojas The Cosmic Legging
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  Rojas The Cosmic Mini Skirt
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  Rojas The Denim Pocket Skirt in Bleach Tie Dye
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  Rojas The Beaded Bow Necklace in Gold
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  Rojas The Black Lace Sweetheart Opulent Dress
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  Rojas The Beaded Bow Necklace in Purple
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  Rojas The Fine Point Shoulder Dress
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  Rojas The Vikki Jacket in Black

Freddie’s X boutique in Los Angeles. Come and choose your dream outfit.

Freddie Rojas is a man who lives for fashion. He has spent his entire life near the catwalk, both from his childhood to his celebrated Rojas clothing line and couture boutique. As a child, Rojas absorbed everything he could from the glamour and creative world of fashion. As a man, he designs provocative, sexy and detailed garments. His experience covers the entire fashion gamut and his marketing and production knowledge made his label renowned all over the world.

Rojas began his ascent as a professional designer and retailer in 1990. Then he opened X boutique in Los Angeles in order to develop his own original designing style and experiment with new fashion concepts. Freddie’s prior knowledge of the fashion industry, talent and determination made his creations a hit. Season after season and collection after collection, his products have instant appeal to the most influential of Hollywood’s stars and stylists. And this is no surprise – all his collections have a forward approach to sportswear and streetwear.

Rojas brand follows a business philosophy in which high aesthetics and fresh design ideas are quintessential. Moreover, every piece of clothing bearing the Rojas logo is designed to be wearable and, without exception, stylish. Freddie has a natural talent to forecast and launch new trends in streetwear. Therefore, he is among the few designers and retailers who have managed to stay on the cutting edge of fashion. Every year, Freddie unleashes into the street four complete collections for both men and women. Each collection has only unique high quality apparels that are sold in selected stores internationally.

Rojas 2009 Spring / Summer collection. Iridescent Dreams.

The innovative style adopted by Rojas is reflected in the fabrics he chooses for his creations. Only extremely progressive fabrics are used in the production process. And, when new textiles are not available, Freddie boldly accepts the challenge to develop his own fabrics. Garments with unique lines dyed in eye-catching colors are conquering the streets every season, without exception.

The Rojas label has had great coverage in print media. Its innovative streetwear is featured in acclaimed publications such as WWD, Vogue, Harpers Bazaar, Flaunt, YM, Details and The LA Times. Stylists working for celebrities like Gwen Stefani, Enrique Iglesias, Christina Aquilera and Usher are constantly struggling to keep up with the trends set by Rojas brand.

Rojas 2009 Spring / Summer collection remains on the fresh side with a hot color palate of black, light blue, turquoise and purple. The motto of the new collection is “Iridescent Spring Dreams”. Indeed, the oversized sweaters, dresses, mini skirts and one-piece jumpers are irradiating rainbow-passion and they fit any situation. It seems that Freddie Rojas has done it again!