Rox and Riley

Richie Rich

Born from a famous fashion designer, Rox and Riley is fresh into the fashion industry – but certainly not a newbie. The founder, Richard J. Eichhorn or more commonly known as Richie Rich is the ex-partner of Traver Rains who together formed the clothing brand Heatherette. Richie Rich comes from a background quite chaotic, from the high life as a promoter in San Francisco to becoming a fashion designer for hot celebrities like Britney Spears, Gwen Stefani and Lil Kim. With this, the energetic fashion icon comes bringing a new shoe line with premium designs and characteristic colors.

Although Rox and Riley, which was named after Richie Rich’s dogs, might have been compared to Balenciaga, the brand offers quite an artistic side of Richie Rich, multi-colored shoes, quality materials and innovative concepts. Since Richie Ray’s break away from Heatherette and Traver Rains, he may have lost a partner and a brand, but his support from his friends in entertainment industry were widely displayed when Rox and Riley had a launch party to promote the line.

Rox and Riley’s launch party had everything, from the right guests, to the crazy music and the start of a fashion line destined for big things. Richie Rich’s new shoe line includes high-standard footwear like pumps with kaleidoscopic colored block designs, sneakers in crazy details, high heels in variation of wedged heels, elegant and sassy stiletto shoes and cute, comfy block heels. This high-fashioned footwear collection is one set of shoes that every woman won’t be able to resist.

Rox and Riley

Richie Rich’s fame may be one reason why Rox and Riley is getting quite a lot of media attention, but it sure is not the only reason. Besides from the interview about Rox and Riley with Samantha Ettus on Obsessed TV, the brand has also had features and blog posts – even before the release of the shoes! Other websites that has had Rox and Riley grace their pages include Drifting, Squa.RE, Trace Magazine, B Von Style, Racked, Shiekh Shoes and High Snobette. Rox and Riley had also been introduced in famous online magazine websites like Missomnimedia, Style Out, Style Frizz, Second City Style and the online New York Magazine.

Since Rox and Riley launched their products, it’s been quite a breeze getting e-stores to get the line up the website. The collection is now available at Kaboodle, Uramistake, Dr. Jays and Karmaloop.