Superfishal

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  superFishal The Knit Wit Tee in Black [Jeremy Fish Design]
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  superFishal The Totally Awesome Tee in Sand [Jeremy Fish Design]
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  superFishal The Chainsoft Tee in Silver [Jeremy Fish Design]
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  superFishal The Goosechase Tee in Brown [Jeremy Fish Design]
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  superFishal The Full Throttle Tee in White [Jeremy Fish Design]
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  superFishal The Fowl Mood Tee in Brown [Jeremy Fish Design]
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  superFishal The Slow Down Tee [Jeremy Fish Design]

Slow Down T

Superfishal is a label that came out of the dream of San Francisco based artist Jeremy Fish in 2007. Jeremy was born on the east coast and migrated to the west to go to art school, and since then he has done great things. As collaboration with Upper Playground, Superfishal began as a line of limited edition apparel and accessories. Fish says the line was inspired by the gold rush days of gambling and johns. The line is no longer limited as it is well into its third season. The collection includes t-shirts, hoodies, accessories, and a limited edition series of skateboard decks. When not designing clothes and making art, Jeremy Fish is a busy business man cooking up his next project.

The amazing feature of each design implemented in Superfishal clothing is their use of bunnies. The bunnies, interestingly enough, are used as weapons; like the bunny grenade. Fish describes this as an ongoing saga between cute and creepy. He uses the unlikely designs to draw you in. The bunny is not the only thing you will see in his streetwear designs. He uses lots of animals, fish, beavers, badgers, turtles, and birds to name a few. He mixes these animals with cars, gangstas, and hearts.

If you have ever seen any of the designs that Jeremy comes up with then you know that his art style is humorous and is in no way superficial. It reflects the insightful thought on what is happening around the world and is a must have in the streetwear scene. Although Superfishal is Fish’s own line, he is not new to the clothing scene in 2006. Fish has collaborated with Aesop Rock after they moved to San Francisco in 2005. Fish later went on to create the artwork for the group’s fifth studio album None Shall Pass.

Superfishal T-Shirt Design

Fish’s artwork and clothing work can be seen just about anywhere. Fish is responsible for a short film called Fish tales. His work has also been seen in print in Slap magazine, Format Magazine, Sneak Hype, Staff Magazine, UK magazine Caught in the Crossfire, Senses Lost, and illustrations for “Left-Handed Stories” to name a few.

You can buy Superfishal at the upper playground store locations or website, ww.upperplaygroundstore.com, as well as at online retailers www.karmaloop.com, www.umbrellamarket.com, www.illestlyrics.com, and www.thegiantpeach.com.