Fila Footwear | Fila Clothing

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  Men Fila Accessories
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  Men Fila Footwear
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  Men Fila Hoodies
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  Men Fila Jeans & Pants
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  Men Fila Outerwear
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  Men Fila Shirts
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  Women Fila Bags
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  Women Fila Bottoms
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  Women Fila Footwear
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  Women Fila Outerwear

Fila clothing and Fila shoes. History of Fila.

In 1911, Fila, one of the world’s leading sportswear brands were born in the quiet Italian town of Biella. The company was the brainchild of the talented Fila brothers, who were inspired by Europe’s majestic sceneries. Today, the Fila brand is famous for its fabric that has been meticulously textured and finely woven.

Because of its inclination toward sophisticated and chic fashion, Fila wowed the world in 1973 when top tennis player Bjorn Borg graced the tennis court in a trendy cotton rib shirt. When Reinhold Messner trekked the Everest in 1978, he took his Filas with him. In 1986, Ingemar Stenmark took his turn in donning comfortable Fila shoes on the courts of Innsbruck and Lake Placid. Tom Watson, on the other hand, won the British cup and played for the Master’s, again, with Filas. These modern-day heroes helped the brand climb the fashion paramount and assume its position as leader in the industry.

Early on, the brand began sponsoring tennis players and events. In fact, Fila dominated the tennis courts with being a sponsor for the US Open for 22 years. Although the company catered to athletes, it had managed to create pieces for the masses. Since then, Fila established its name as a clothing line for both athletes and non athletes.

In the 1990’s, Fila catered to another sport: running. The company presented footwear that answered the needs of runners. Whereas other companies worked on over-designing and adding heavy embellishments to its running shoes, they worked on pure and lightweight materials which help runners run better. Its comfortable running shoes found its way in Kenya, where children ran for miles on dirt roads and tea fields. Kenyans took the running sport by storm with the support of Fila footwear. This became just one of the many philanthropic endeavors the company had participated in.

After its huge success in Africa, Fila found its way back to its home country of Italy. When the Kremlin Cup came to Milan, famous tennis players from all over the world attended the event wearing Fila footwear. Since then, tennis players like Alberto Tomba, Monica Seles, Antonio Rossi, and Kim Clijsters have all been known to wear the brand’s shoes.

Aside from the footwear and apparel designed specially for tennis players and runners, Fila ventured into another endeavor – mountain sports. The opportunity to create high-end, yet comfortable clothes for extreme athletes was a market that the company had to take advantage of.

In 2005, Fila showcased Benessere, a clothing line which chronicled its international grasp and luxurious threads. The line aims to cater sophisticated clothes to active athletes.

A spring collection which featured quality golf apparel and footwear followed in 2006. In the same year, the company also launched Fila Biella; another collection inspired by the game of golf and caters to sophisticated consumers.

In April 2007, Fila became apart of to the Global Leading Brands House, a fashion company which is dedicated to designing fashionable, high-quality clothes. This collaboration only strengthened the company’s devotion for tennis. In the same year it signed Agnes Szavay, one of the World Tennis Association (WTA) fastest-rising stars. It also sponsored the Stella Artois Championships, which are a series of tennis tournaments like the Sony Ericsson open, Pacific Life, Open, Campbell’s Hall of Fame Championships and Italian Open.

Fila also fostered a relationship with J Records Music Label, and the clothing line eventually found itself being worn by musicians along with athletes. It also collaborated with Premium Goods, Supreme and Kitson to come up with fresh and limited edition garments.

From sportswear to fashion wear, Fila has come a long way since its humble beginnings. As it nears its century run in the fashion industry, there is no doubt that this label is far from nearing its end.