Gino Green Global

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  Men Gino Green Global Hoodies
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  Men Gino Green Global Jeans & Pants
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  Men Gino Green Global Outerwear
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  Men Gino Green Global Shirts
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  Men Gino Green Global Shorts

Gino Green Global Clothing by Prince

Loud colors, eye-catching details, fresh designs, graffiti laden, stamped with exclusive logos, those are just a few words to describe Gino Green Global, a clothing company that started in 1999 whose history is as rich as its culture.

Classic Gino Green Global T-Shirt

Prince, the chief designer and one of the owners of Gino Green Global started painting on walls as a kid before deciding that he wanted to work on making shirts. Prince says in an interview, “Basically, my whole life I’ve been an artist. I grew up in a day and age when graffiti was big in the streets of New York City. I followed and pursued that and wrote on walls and then I started writing on clothes, from designer markets to acrylics and eventually grown to a state where I printed my own T-shirts.” While wearing his own custom shirts, people started to notice his creativity and showed interest. Right then he decided to pursue fashion, “After I started printing my own T-shirts, I got such a great impact from the people. People said things like, ‘That’s a nice shirt, I want more.’ I kept developing a different style, started grooming it better, paid attention to fashion more, kept my eye on things, started selling shirts on the street, developed store counts – little by little I kept it up.”

Before establishing Gino Green Global, Prince worked with different labels as a graphic artist. He then studied the industry of garments, textiles, and materials to better himself in his designs as an artist. His learning experience allowed him to meet different artists, fashion designer and prominent labels. In an interview with Thick, he shares, “I’ve worked with some of the greatest people like Tommy Hilfiger. They’ve given me great advice, been great friends with me…especially Andy Hilfiger ’cause I’ve worked with him on several projects. He always looked out for me and offered good direction.”

Gino Green Global Ad with Usher, Ashanti and Ciara

Prince eventually worked on his lifelong dream to create a clothing line and become an icon in his own right. He said, “I watched the industry until I knew what it took and I felt that the industry was missing another logo line. I used to watch Gucci, Louis Vuitton they were long lasting lines, they had a great impression on the people, besides the name their logo stood out. I tried to follow their footsteps and bring back a logo, a powerful logo that would catch people’s eyes and have them say, ‘What is that?’”.

But the creative genius knew that in order to market his products, he would need a huge amount of money to launch a campaign. With little funds, Prince decided making his garments a piece of walking advertisement that would stir the public’s curiosity. It worked.

Gino Green Global Hoodie

Even though the brand is not intended for a specific audience, it’s obvious that the hip-hop community has welcomed the label’s style. Prince gives the credit to his New York upbringing and the friends he while in the industry. He used to create logos for artists and until now, is still approached to design for these musicians. “Rappers like to be flashy, they like custom stuff and I do a lot of custom pieces. About 90 per cent of my time – up until today – was done by my own hands. That was the greatest thing about my line, me personally touching them and each piece was custom.”

With such a hardworking spirit and careful marketing plans, it’s no surprise that Prince’s Gino Green Global will live to his inspirations, “I am inspired by people that have been in the industry for a long time and have stuck around through everything.”