GSUS

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  Men GSUS Denim
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  Men GSUS Sweaters
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  Women GSUS Denim
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  Women GSUS Jackets & Coats
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  Women GSUS Tops

Believe now in GSUS Collection for Fall/Winter 2009.

Sweet GSUS! At last, a brand that is not afraid to totally disregard the latest fashion trends from Milan and Paris and design from their own hearts. GSUS is an Amsterdam based clothing brand that develops almost everything in-house. And it totally works! Unleashed creativity mixed with a high dose of humor and self-mockery. These plus inspiration drawn from skate culture are the elements of GSUS’ outstanding apparel and accessories.

GSUS history begins in 1993 with three free spirits – Jan Schrijver, Angelique Berkhout and Peter Steenstra. At the time, Jan Schrijver and Angelique Berkhout were two Dutch freelance designers fed up with the constraints imposed by their clients. They envisaged a free and creative life for themselves and in turn, they were forced to conform to the norm. The same was the case with Peter Steenstra, who hated his corporate life at IBM.  Therefore, the three free spirits decided to start their own business and opened a skate shop in Arnhem, Netherlands.

On Friday, August 13, 1993 under the slogan “GSUS is coming!” Jan, Angelique, and Peter opened their first GSUS Store. They introduced to Arnhem a revolutionary new concept: streetwear labels were sold along active sports brands and club garments were mixed with various board sports labels. Furthermore, the founders of the store used it to test and introduce their own uncensored streetwear label – GSUS.

When GSUS label hit the streets, the streetwear scene was still in its infancy. However, new approaches are always needed and GSUS label delivered fresh and innovative designs. GSUS first offered to urban fashion addicts some vintage tight fit tees with some very funky prints. The collection of tees sold like crazy and in no time, GSUS went from selling out of a car trunk to being in big retailer stores. After the first GSUS Tee Collection, the GSUS gang moved forward and made some pinstripe cargo pants and the infamous fur bikini.

Since its beginnings, GSUS developed immensely due to a unique brand philosophy. The first rule at GSUS is to let the designer create freely. Forget the market research or studying target groups for responses. The designer is the almighty Son of God in fashion. He is the one that creates trends and uses his feelings to deliver the consumer one of a kind apparel and accessories. GSUS also believes in finding inspiration at home. There is no need to travel the world to discover new brilliant ideas. There are so many extraordinary things and events right here around us. GSUS’ fashion apostles keep discovering fresh ideas in little things like that flower you walk by every day or the storm of autumn leaves at dusk.

Today, GSUS has moved from an old warehouse to a new roomy building personally designed by Jan and Angelique. The label is now present in 28 countries throughout Europe, Australia, New Zealand, North and South America. All four collections a year are designed in-house and sold in over 1200 stores.

Are you ready to meet GSUS? It will change your life and style forever. Visit DJPremium and abandon your false fashion gods.

Let the children come to GSUS.