Iodice

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  Women Iodice Dresses

Valdemar Iodice – the creator of Iodice label.

Born from the sensuality of Brazil, Iodice is a label for women who want to be desired and men who want to be admired. Valdemar Iodice plays a provocative game of fashion between dark passion and colorful exuberance. He is the founder, designer and Creative Director of Iodice brand and the man who knows how to exorcize unpredictable Brazil in order to obtain the most beautiful apparel for the most beautiful bodies.

Valdemar Iodice was always in love with the beautiful body of fashion. As a child he used to watch, mesmerized, as his mother sew wonderful new clothes for the family. As a young man, Valdemar proudly accepted his Italian roots in fashion and joined the family business of clothing manufacturing. He learnt with ease the fine art and precise techniques of designing outstanding apparel. It was obvious for everyone that young Valdemar had a soul for fashion and a brilliant future in the industry.

Valdemar’s rapid ascent began in 1987 when he launched his own label named after his family name – Iodice. Iodice began with only one contemporary line for women and gradually developed collections which included women’s jersey dresses and men’s pret-a-porter. Iodice also features denim and accessories lines for both men and women. However, the refinement and style that consecrated Iodice is best encompassed in its high end line called Rouge Collection.

Iodice’s creations appeared for the first time on a catwalk at Sao Paulo Fashion Week – it was a major hit. Another important moment in the Iodice’s  history was in 1998 when the brand opened its first store at the Iguatemi Mall; succeeding to blend fashion with elegant architectural design. In 2001, Valdemar opened his first flagship store right in the place where the best of Latin American fashion is – on the famous Oscar Freire Street. Now, there are three floors of gorgeous Iodice garments and accessories. Iodice took the United States by storm on February 2008, when the brand’s wild creations were shown during New York Fashion Week in Bryant Park. Today, Iodice’s lines can be found at prestigious fashion boutiques like Saks Fifth Avenue and Neiman Marcus and in stores everywhere in Europe, United States, Asia and the Middle East and, of course, in more than 500 stores in Brazil.

Iodice at New York Fashion Week Spring / Summer 2009.

The style put forward by Valdemar Iodice is hard to define. He is a perfectionist who is personally involved in every aspect of the creative and manufacturing process. He supervises each collection with obsessive attention to detail, only choosing the best materials and colors. He even plays a major role in the organization of fashion shows and in Iodice’s advertising campaigns. When he designs, Valdemar pays attention to his surroundings, such as his feelings, traditions and culture. He succeeds capturing people’s imagination with his fashion, because he is constantly in touch with the world and people’s attitudes. However, above all, his inspiration comes from the wild Brazilian lifestyle.

Valdemar Iodice has brought the unique spirit of Brazil to the world of fashion through inimitable luxury lines. That is why so many red carpet celebrities love Iodice. Victoria Beckham, Lindsay Lohan, Garcelle Beauvais-Nilon and Mischa Barton are just some of the celebrities spotted wearing gorgeous Iodice dresses. Now, you too can add some Brazilian spice to your life with DJPremium and other online stores.