Jonas Brothers

Devoted fans of highly successful American pop band the Jonas Brothers have now more reasons for joy. After listening to four awesome music albums (It’s About Time, Jonas Brothers, A Little Bit Longer and Lines, Vines and Trying Times), reading a book signed Jonas Brothers (“Burning Up”) and seeing them act on the big screens in 3D in the blockbuster “Jonas Brothers: The 3D Concert Experience”, now Jonas Brothers’ fans can wear various cool apparel items inspired by the lifestyle of their idols.

With the help of Disney Consumer Products the Jonas Brothers franchise is constantly expanding. The newest addition to the brand based on Kevin (21 years old), Joe (19 years old) and Nick (16 years old) is a full clothing line for tweens. The garment collection is named Jonas and will be released to giant stores such as Wal-Mart, Sears, Kmart and J.C. Penney immediately after Disney Channel starts airing the highly anticipated Jonas TV show.  Pamela Lifford, executive vice president, Global Fashion & Home, Disney Consumer Products, explains the timing and the market strategy adopted for the Jonas Brothers Clothing line. “We see this line as high opportunity for back-to-school. Also, as an added element, within each of the retailers we are offering up differentiation, so that each store has exclusive product on their floors.”

The boys are too busy with their music to get directly involved in the designing of the clothing line. However, there is no need for fresh design ideas. All the garments and accessories are inspired by the style of their characters in the Disney TV show. On “Jonas”, Kevin, Joe and Nick are pretty much acting their lives out. In the TV show, also like in the real life, the boys are part of a famous band that releases hit after hit. The teenage brothers try to live normal lives, but they always get themselves into some unbelievable situations. The comedy takes place at the boys’ home and at their private school (Horace Mantis Academy).

That is why all Jonas apparels have a trendy preppy style. The line has some hot pieces like the cute argyle sweater vests with the Horace Mantis Academy logo on the front, woven tops, various tees, polo shirts with special vintage marks on the neck and sleeves, plaid belted shorts, colorful leggings, denim skirts and jeans. With prices ranging from $9.99 to $24.99, Jonas collection is not at all pricy. Disney Stores around USA will put forward a special collection of tees for the biggest fans of Jonas Brothers. These special tees will have graphics of the trio printed on them.

If you are a true fan of Jonas Brothers or if you love a trendy preppy style you can buy online at DrJays or other online stores.

Cool stuff from Jonas Brothers.