Konvict

• 
  Men Konvict Hoodies
• 
  Men Konvict Jeans & Pants
• 
  Men Konvict Outerwear
• 
  Men Konvict Shirts

Akon sporting a jacket from the Konvict line

Don’t be deceived by the name – the urban clothing label Konvict is anything but related to any criminal activity. On the contrary, the brand rescues individuals from committing any crimes of fashion, by garbing them in the hip and modern fashions. Launched by the famous hip hop singer and songwriter Akon, Konvict features high-quality clothing items, showing Akon’s ability to branch out from the music industry into the world of fashion and apparel.

Aliaune Badara Akon Thiam – more popularly known as Akon – launched the clothing line Konvict in February of 2007, in  New York City. The name “Konvict” isn’t really something new that Akon thought of specifically for the clothing brand – before that, he had already established a record label named Konvict Muzik, and the second album that he released was entitled Konvicted. In most of Akon’s earlier songs, he also incorporated saying the word “Konvict”, and accompanied the statement with the clanking sounds of a jail cell’s door. Akon adopted the usage of the word “Konvict” for his clothing line as well, in order to tie in the brand with the rest of his endeavors, as well as for the public to easily associate the brand with him.

Konvict is an urban clothing line aimed not just at hip hop music fans, but for anyone who wants to imbibe the stylish urban comfort that the label offers. The label features a variety of clothing items, including denims, t-shirts, polos, button downs, hoodies, track jackets, sweaters, outerwear, and linen. All of the merchandise are made of premium materials, and are made with great care and attention to ensure that each item is made to perfection.

The Konvict Rhinestone Jeans in yellow, featuring an fully studded right back pocket

Akon made sure that the ladies were not left out by coming up with Lady Konvict, the female version of his clothing brand which carries mostly sexy and well-fitting track jackets and outerwear. Most of the t-shirts and jackets in the Konvict line come in colorful styles with graphic prints and bear the name “Konvict” in one way or another. The brand’s jeans come with detailed stitching and fine elements, such as the ‘Handcuffs Jeans’ which feature a handcuff stitching on the back pockets, and the ‘Rhinestone Pocket Denim’, which feature one of the back pockets being completely studded by rhinestones to form an intricate design. The polos and button downs come in solid colors, stripes and checkered designs, perfect for dressing casually and comfortably when headed to the mall or park.

With Konvict being within the affordable range and targeted towards practical yet trendy consumers who want to add a touch of hip hop into their style, Akon also came out with a another clothing line, Aliaune. Hailing from his first name, Aliaune is Akon’s more upscale clothing line, carrying more polished and sophisticated premium clothing such as blazer dress shirts and denim jeans. The Aliaune items are made from high-quality fabric especially imported from Akon’s hometown, Senegal in Africa.

Akon and his protege Ray Lavander, the face of Konvict Apparel

Aside from Akon being one of the faces of his clothing line himself, another one of the faces of Konvict is up-and-coming artist, Ray Lavander. Ray is said to be the protégé of Akon, creating and recording music under Akon’s music label as well. Ray can be seen donning and modeling Konvict items in the brand’s online store. Ace Hood is a rapper also found to be sporting Konvict clothing; he was seen wearing a Konvict jacket in one of his music videos.

With Akon being a huge success in the music industry, his clothing line Konvict is sure to follow as well. Konvict can be bought from retail stores such as JBees in Chicago, Deepblue Jeans and Footwear in New York, Hip Zepi USA in Massachusetts, and Exclusive Stylez in Connecticut. Konvict Apparel can be bought online as well from DrJays.com and from the label’s official online store, Konvictapparel.com.