LaROK

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  Women LaROK Dresses
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  Women LaROK Jackets & Coats
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  Women LaROK Jumpsuits
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  Women LaROK Leggings
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  Women LaROK Shorts
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  Women LaROK Skirts
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  Women LaROK Sweaters
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  Women LaROK Tops
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  Women LaROK Vests

LaROK 2009 Spring / Summer Collection.

LaROK is designed to rock! No matter if you wear them for play or for work, LaROK streetwise apparel and fashion accessories are meant to keep you in tune with the trends while preserving a chic classic look that empowers. Since its launch in 2004, LaROK is putting forward contemporary high-end fashion collections that can compliment any wardrobe. What’s more, LaROK is rocking with big Hollywood celebrities and has developed a huge fan base who loves the label for its innovative yet always wearable garments.

LaROK was brought into existence and straight into the fashion spotlight by L’Koral Inc. in 2004. L’Koral Inc. is also the company responsible for the launch of successful designer jeans label 7 For All Mankind. LaROK cutting edge designs and style is developed by a highly creative team of designers spearheaded by two close friends, Jenna Wilson and Cary Vaughan. Jenna and Cary have known each other for more than eight years and have been with LaROK since its beginning. Crystal Slattery, vice president of merchandising, explains the importance of the two brand’s head designers. “Jenna and Cary represent the spirit of the LaROK brand, each bring something unique and complimentary to the mix.”

Heidi Montag wearing LaROK’s Serengeti Tunic in Silver.

The collaboration between Jenna and Cary is extremely productive. LaROK is among the few labels that launches new garments and styles each month in addition to seasonal collections. This cornucopia of high fashion garments stem from fresh ideas that keeps the LaROK woman satisfied. LaROK garments and accessories are always a chic mix of streetwise femininity and functionality. Jenna explains their designing philosophy: “We try and enhance the experience of wearing the garment; we love to add functional details so a girl can style the item herself, and wear it several different ways.” Cary adds to the concept: “We like to imagine where the girl is going and what details she might appreciate. For example, in our outerwear we make sure the pockets are big enough for an I-pod…we have pants with tabs that adjust the length, so a girl can rock them long with heels or short with sneakers.”

LaROK is very popular among the Hollywood elite. The list of famous fans includes Blake Lively, Krysten Ritter, Eva Longoria, Mandy Moore, Taylor Swift, Victoria Beckam, Jessica Simpson, Katie Holmes, Lindsay Lohan, Paris Hilton, Reese Witherspoon and many more.  Also, LaROK is favored by many editors of prestigious fashion magazines such as Glamour, Cosmopolitan, In Style, Elle, Lucky, Vogue, Marie Claire and Seventeen. This fan base and media coverage is hardly a surprise if you take into consideration that PR director of LaROK is none other than Sarah Penchansky who previously boosted the image of Language and Lacoste.

So, if you want to keep up with the trends and at the same time wear comfortable clothes visit DJPremium online for a preview of LaROK Collection. You’ll rock! Guaranteed.