Members Only

Members Only

Members Only Jacket. When you put it on something happens.

Members Only Jacket. When you put it on something happens.

When you put it on, something happens. Wait, don’t get excited! This is just for Members Only, a select club of fashion enthusiasts who wear legendary garments produced by a legendary clothing company. The celebrated Members Only clothing brand was the hottest thing on the streets back in the 1980s. And it’s back! Kirtie Regan revived the brand in 2004 and Kelli Delaney, creative director, produced a big buzz in 2008 designing new hot clothing lines for both men and women.

Members Only is an European clothing brand which was founded in 1975. After a bang on European markets, Europe Craft Imports introduced the label to American consumers in 1979. In a short time, Members Only garments became iconic to urban fashion in America. At the height of its popularity, Members Only was acquired by the Marcade Group in 1987. The brand’s slogan (“when you put it on something happens”) also contributed to the success of the brand. The slogan was popular especially in the 1990s when several condom companies stole the tagline.

However, what really started Members Only’s cult-like following was the Members Only Jacket. Produced for the first time in 1981, the jackets were manufactured in a wide variety of colors, including grey, black, white and burgundy. If you grew up in the 1980s, you surely remember that the ones who didn’t own a Members Only Jacket were considered to be total fashion outsiders. When someone refers to the legendary Members Only Jacket, they’re usually referring to the cotton/poly jackets with the nylon lining. These jackets had an elasticized waist and wrists and a zip-up front with a couple of snaps at the neck.

Kirtie Regan resurrected the brand in 2004. However, Kelli Delaney was the one who brought Members Only in the spotlights again. Kelli Delaney is a star in the fashion world with over 14 years of experience in creating and editing top fashion, beauty, and celebrity news publications. In spring 2008 she became a fashion designer and creative director for Members Only. Kelli succeeded in just one season to secure the label’s position in Hollywood’s favorite stores, as well as cultivating a modern, new group of hot celebrity attachments to the brand.

Whitney Port wearing Members Only.

Whitney Port wearing Members Only.

Kelli gives some insight into Members Only market strategy.  “I’m also making it a niche brand, the opposite of what a lot of people are doing right now. In my target demographic, there is currently a rejection of things that are mass-produced, and where girls buy things is almost as important as what they buy. We’ll be in Scoop, Kitson and Henri Bendel.”

The list of celebrities spotted wearing Members Only apparels is almost endless. Zac Effron, Whitney Port, Anne Hathaway, Paris Hilton, Megan Fox, Ellen Page, Nicole Scherzinger, Hanna Montana, Keri Hilson, Ashanti, Heidi Montag, Vanessa Hudgens, Lauren Conrad, Whitney Port, Miley Cyrus, Audry Patridge and Rihanna just to name a few.  So, are you ready to enter the club? Members Only is awaiting candidates at DrJays and other online stores.