Monarchy

Men

Eric Kim

Elegant, astounding and brilliantly fashionable is what Monarchy displays in every collection. Arising from the creative and career-minded Eric Kim who was born in the skate and surf cultures of Los Angeles, Monarchy grew from a mere second career choice for Eric Kim. Once creativity and passion emerged after working for Rampage in the JR markets and Pure Garden; Eric Kim decided to build his own menswear label, Micros and Indigo Star. In just seven years, his hard work and talent paid off as his company grew into a 36 million dollar business.

Instituted in 2004, the collection is a contemporary brand for young men and women. The line is known for it’s exquisite fabrication, unique designs and artistic graphics. The elite line has become a favorite for trendsetters, even in Hollywood. Targeting people between the age of 18 and 40 years old, the Monarchy collection consists of many divisions which includes the Monarchy, Monarchy Black, Monarchy Fine Jewelry and Monarch Watches.

The Monarchy collection varies by year and season depending on the fashion industry’s current trend. Composed of men and women’s wear, the Monarchy collection includes jackets, trench coats, pants, jeans, sassy skirts, sweaters, classy boots and eccentric tops. Mainly, every collection is inspired to tailor military outerwear providing a vintage and eclectic sophisticated look. With Eric Kim’s vision to move away from the usual LA bold fashion and artsy labels, Monarchy serves just that – elegance, sophistication and a fashion that is more than the graphics.

For a line such as Monarchy, press isn’t hard to attain.With editorial coverage from fashion magazines, newspapers and journals, Monarchy had more than enough to keep its status to the elite level. Editorials from inspiring magazines such as: FWP, YRB, Entertainment, 944, People, Avenue, Saturday Night, Mini, People, Hollywood Style, WWD, DNR, In Style, Giant, LA Direct, Wind, Young Guitar, Inked Life, Haute Living, Apparel News and Rolling Stone have all added up to the line’s success. The Monarchy collection also has many celebrity supporters including Ashton Kutcher, Mark Wahlberg, Ryan Seacrest, Usher, Jessica Biel, Tyrese Gibson, Jake Gyllenhall and many more.

Monarchy

The premium line isn’t just available in the United States – it’s also available worldwide in stores like Saks Fifth Avenue, Bloomingdales, Nordstrom, M. Fredric, Fred Segal Man, Kitson, The Shop in Florida, U Rock Couture in Miami, Lulu Couture in New York and Miami, Akira in Chicago, DNA 2050 and Planet Funk in California and Colorado. The superior line is open to spreading its collection to other areas and other interested retailers.