Nudie Jeans

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  Men Nudie Jeans Denim
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  Men Nudie Jeans Shirts
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  Women Nudie Jeans Denim

Nudie Jeans. Always a conscious fit.

Nudie Jeans is a Swedish premium apparel brand that knows the naked truth about denim: it’s more than a piece of clothing, it’s your second, naked and personal skin. For this reason, Nudie Jeans are manufactured with true passion and great attention to details. Nudie Jeans are not about glamour and trends; they reflect the feeling of everyday life with spontaneous joy. That’s why a pair of Nudie Jeans will always fit you.

The denim company is a subsidiary of Svenska Jeans AB and has been founded by Maria Erixsson in 1999. Before founding Nudie Jeans, Maria worked as a designer for Lee Europe. Joel Lindefors, which is the official Nudie Preacher, reveals what inspired Maria to create the label. “All beautiful denim fabrics, especially from Japan and Italy, inspired Maria to start Nudie Jeans. She wanted to be able to design jeans using only the best denim and without taking the demand on the market, profit margins and other stuff that investors usually care about into consideration.”

Nudie Jeans brand started climbing the success ladder with just four styles of jeans. Nowadays, Nudie Jeans sells a wide variety of high quality garments and cool accessories to denim lovers in 36 countries across the globe. Killer jackets, perfect shirts, sweet sweatshirts, tight knits, playful tees, and even funky underwear are designed with your fit and enjoyment in mind. However, the brand is best known for its raw & prewashed denim jeans collection which has grown and grown and grown. Now, there are 16 Nudie jeans styles designed to cater for all tastes and be perfect for both work and play.

Zac Efron sporting a hot pair of Nudie jeans.

Here are some of the most popular jeans styles: Average Joe (straight fit), Boot Barry (straight with an ever so slight bootcut, regular waist), Even Steven (regular fit with low yoke and pocket position), and the Tight Long John (tight on legs, narrow ankle, normal front rise).

Nudie Jeans brand has developed a complex design and business philosophy in which high aesthetics. Customer care and genuine concern for the environment and human condition are put together in order to deliver a premium product. Nudie Jeans has its own Code of Conduct which is written in the spirit of social responsibility and respect for the people and their future. All brand’s suppliers must comply with its Code of Conduct and thus be concerned about “human rights, wages, working hours and social accountability.” Nudie Jeans is not all talk. The brand is actively supporting Amnesty International and is using in the manufacturing process only organic cotton.

Although Nudie Jeans likes to keep away from fashion trends and extravagance, its jeans are sported by many celebrities including Zac Efron and Jimmy Fallon. So if you’re a conscious denim fan who at the same time loves and hates the cool trends you ought to try some Nudie Jeans.