Pastry

Pastry Shoes | Pastry Clothing | Pastry

Pastry Shoes, Pastry Clothing, and Pastry Handbags

True to its name, Pastry is a luscious line of urban clothing, footwear and bags which can make you crave for more. Pastry is the brainchild of sisters Vanessa and Angela Simmons, stars of the MTV reality show “Run’s House” and “Daddy’s Girls.”

During the New York launch, the Simmons sisters’ Pastry shoes looked so deliciously hot.

During the New York launch, the Simmons sisters’ Pastry shoes looked so deliciously hot.

The name was derived from Vanessa and Angela’s favorite desserts. These yummy treats were first translated into sweet footwear designs. Starting out with four shoes from the “Cake” collection when it first opened in March 2007, by 2007 the brand had raked in over $15 million in sales

Pastry followed up with the “Fab Cookie” lowtops collection and then with the hugely successful hi-top and boot versions. The company has since expanded into a trendy lifestyle brand, complete with matching clothes and handbags. In 2008, the young entrepreneurs brought in over a total of $50 million.

There’s no stopping the Simmons sisters now, who have expanded their clothing collection with the help of the Innovative Fashion Group, which is under the Adjmi Apparel group. Pastry urban wear features embroidered, sugar-glittered, foiled denims, dresses, tops, and tracksuits.

Be a head-turner in this No. 9 Pastry Tunic.

Be a head-turner in this No. 9 Pastry Tunic.

The Simmons sisters use materials such as stretch satin, Lurex, French terry, treated fabrics, stretch charmeuse and metallic mesh.

The Simmons sisters’ handbag collection has been made possible with the help of the Betesh Group, one of the biggest handbag companies. The designs come in affordable prices and come in all shapes and sizes, from luggage-sized gym bags to small sexy wristlets

There’s more to come in 2009. The fashion-forward sisters say that consumers will be able to add Pastry jewelry and Pastry high heels to their closets.

All in the family

Vanessa and Angela’s fascination with fashion seems to be inherited from the Simmons family. Their father Joseph “Rev. Run” Simmons, Uncle Russell Simmons, and Aunt Kimora Lee-Simmons all run their own clothing and shoe lines.
Venessa and Angela Simmons in a Pastry ad.
Vanessa is a St. John University grad and an aspiring actress. Some of her work includes, a Verizon stint in 2007 and her adaptation of “Lola” in the CBS soap opera Guiding Light. Vanessa describes her style as “classic chic with an edgy twist.” Her fashion icons include Sex and the City’s character Carrie Bradshaw and fashion designer Karl Lagerfeld.

Angela is a graduate of the High School of Fashion Industries, and is now currently studying at the Fashion Institute of Technology. She is also the executive editor of Word Up!, an entertainment and music magazine with a youthful audience. Like her sister Vanessa, Angela enjoys the limelight. She is an aspiring singer, and her first single, “Center of Attention,” can be streamed at pastrykicks.com and youtube.com.

Angela defines her personal style as “a mixture which is hard to define,” and considers Chanel, Louis Vuitton and YSL as her favorite designer brands. Although she is involved in high class fashion, she adores wearing tracksuits because they are the “comfortable way to go.”