Radcliffe

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  Women Radcliffe Denim
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  Women Radcliffe Dresses
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  Women Radcliffe Pants

The famous W1 jean by Radcliffe.

Eventually, everyone has to put up with the nightmare of finding a new pair of jeans. But with Radcliffe denim label the nightmare turns out to be a sweet dream of fashionable delights. Trying on a pair of Radcliffe guarantees immediate satisfaction and a short shopping day. All of the brand’s apparel is unquestionably urban and designed to match everyday wearability with style and a sense of discreet luxury.

Radcliffe has been founded in June 2005 by Londoner Suzy Radcliffe. When Suzy started the great fashion sensation that is Radcliffe denim, she was a complete stranger to the fashion industry. She used to work as a management consultant for various leading brands. However, office life didn’t suit her creative personality, so she decided that fashion creation is her game. Suzy started with just three denim styles – W1, W11 and skinny NW1 style. Dylan Ross, owner of Question Air fashion store, gives an illuminating account of the first encounter of Radcliffe brand with the customers. “Almost every woman who tried them on ended up buying them – even though in many cases they had never heard of them. They are a fantastic, quite tight, sexy cut – very different to anything else on the market.”

With a business philosophy that demanded banishing all the things that usually irritate women about jeans, it’s no wonder how Radcliffe label succeeded to conquer a top position in the industry in such a short time. Suzy explains what differentiates her brand from other premium denim labels: “Many jeans brands are approaching denim in a traditional ‘California lifestyle’ approach. I was bored and tired of endless blue, boot cut jeans and wanted something different – something more refined. Being British, Radcliffe comes at Denim from a totally different perspective. Our background is in traditional Savile Row tailoring – so while we are obsessed with denim we use it in a very unexpected way – for instance our Denim Trafalgar trench coat is a very traditional tailored coat but cut in one of the most innovative denims it is transformed into something very contemporary.”

Radcliffe – a young denim brand on the wave.

As creative director, Suzy enjoys most being part of the initial designing process. She likes to come up with the idea that will become a new item in Radcliffe’s collection and eventually a fashion trend. For example, Suzy developed versatile hems, which can be raised and lowered with the help of tiny cuff links, to let the same pair of jeans to be worn with heels or flats. This particular stroke of genius made the label very popular in stores such as Question Air, Harrods, Barneys and Fred Segal. So, Radcliffe jeans are more than plain gorgeous, they’re pure innovation with a great attention to detail.

Suzy is inspired by traditional men’s tailoring, the world of luxury, English heritage, traveling and “looking out of her office window onto the Portobello Road and seeing how the girls put together their unique look.” So, there is no surprise that both celebrities and regular people covet Radcliffe apparel. Gisele, Katie Holmes, Jemima Khan, Mary Kate Olsen and Tyra Banks are just a few of the most famous fans of the label.

If it’s time to get a new pair of jeans and if you don’t want to embark on a hellish journey to get them, visit now DJPremium or other online stores and save your eternal soul a lot of trouble.