RSRV

“Our focus is on the fine detailing, the fabrics, as opposed to focusing on big applications and big logos,” said Boris Burdikin, RSRV’s current creative director and Vice President for Design. Along with working with RSRV, Burdkin’s resume includes working with Adidas and Phat Farm.

RSRV Clothing

RSRV aims to break out of the box by centering on clean aesthetics and fabrics rather than loud graphics and gimmicks, and other current trend hullabaloo. RSRV’s aesthetic is a collision of “polished individualism, modern sensibility, and refined attitude.” Unlike boring traditional men’s wear, RSRV is more contemporary and forward-thinking when it comes to designs and prints.

Burdikin, along with Enyce co-founder Lando Felix, take juxtaposition as the brand’s primary inspiration. They aim to mix traditional menswear with iconic urban wear profiles. RSRV adds a dash of creativity to usual menswear staples such as blazers, jackets, and jeans. Its design aesthetic is focused on mixing customary menswear patterns such as houndstooth or herringbone with unique details like leather buttons and decorative zippers. It has a different street wear sense. It’s unlike what you would usually see in American stores. Elements of Japanese and European urban wear aesthetics are mixed in the collection, making it a more refined type of street wear.

Besides successfully incorporating traditional and contemporary design elements, RSRV aims to be an internationally-renowned brand targeting the audience stuck in between high-fashion menswear and sportswear. In September 2007, RSRV garments were shipped to the fashion capitals of Europe and Japan.
Dressing in RSRV enables you to be like a “chameleon” with clothes you can dress up or down, depending on what your moods. Your RSRV clothes are so versatile that they are good for a boys’ night out, or a formal dinner with your fiancée.

Besides its ability to make a fashionable and creative concoction of the old and new, RSRV is well-loved by urban males because of its affordable prices. For the lowest prices, buy at Pricewatch. There, RSRV Tees range from $9.99 to $13.99, while Button-down polos range from $14.99 to $19.99. Jackets and hoodies cost about $19.99 to $49.99. RSRV’s bestseller continues to be its pants (destructed, pinstripe, whiskered, distressed, you name it!), which cost $27.99 at the very most. RSRV gives the same tasteful and eclectic twist to men’s accessories such as berets.

RSRV Denim Jeans

RSRV’s roots

Enyce, RSRV’s parent brand, was founded by Evan Davis, Tony Shellman, and Felix in 1996. In November 2003, Liz Claiborne Incorporated brought the brand from Sports Brand International for $114 million. This became the fashion bigwig’s first successful venture with urban and street wear.

During the Claiborne acquisition of Enyce, the sportswear brand was at the top of its game. Annual sales raked in an average of $95 million. With its potential, Claiborne planned on working on Enyce’s brand commerce and advertising, and delegating the urban brand to its partnered brands division. Other plans included producing less baggy jeans, price reduction of about 15 to 20% from current SRP, pull-back on certain products, and expansion of RSRV line. In September 2007, Claiborne launch RSRV in top urban wear stores last September 2007.

RSRV Men's Sweaters

It was projected that Enyce would bring more than $100 million in annual profits but it proved otherwise. Many believe that it lost “street cred” while under the supervision of Claiborne. Additionally, due to the economic turmoil, Claiborne’s plans for the subsequent expansion of RSRV were brought to a halt.
Sean “P. Diddy” Combs ended up buying Enyce for $20 million dollars, adding this sportswear brand to his clothing conglomerate which is composed of Sean John and Zac Posen. Because Enyce and RSRV are complete different from his hip hop Sean John line, Combs’ will employ the tactics that made him succeed in the music industry.

“I see this opportunity in a similar way that I do with my music,” Combs said. “I take a song and remix it to make it a hit. We are going to do the same thing with Enyce.”