Shmack

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  Men Shmack Footwear
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  Men Shmack Shirts
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  Women Shmack Footwear

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  Shmack Sailor's Grave
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  Shmack Dope Fitted hat
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  Shmack Logo fitted hat
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  Shmack Holy Moly
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  Shmack Deux Short
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  Shmack PBR
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  Shmack Too Fast
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  Shmack V-Neck Starguile tee
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  Shmack Shmack Watch

Clothing by Shmack and t-shirts from Shmack Clothing

According to Merriam-Webster, shmack means “something inappropriate or nonsense.” Because of its name, people might think that the brand Shmack clothing only caters to aggressive bad boys. But that’s not the case.

Todd Askins, the owner of the Virginia-based label said that he and former co-owner of Shmack, Josh Malbon, were trying to coin a label name which was short, has two syllables, and sounded kind of hard. The Shmack that we know today was a result of a miscommunication between the two.

Although most of Shmack’s consumers are “urban warriors, vagabond hipsters, rude boys, disgruntled artists, ballers, vandals, rockers, MC’s, militants, headbangers and the common hustler,” the clothing line asserts its right as an urban clothing company because it captivates each and everyone’s fashion philosophies.

Through time, people of all styles have taken a fondness over Shmack’s creative shirts and hoodies. In fact, popular products such as the Dino Hoodie and Red Hoodie have been flying off the shelves. Many of the company’s products and design are inspired by classic high-end brands and designers.
The inspiration for the Pirata Hoodie, which is embellished with pink, aqua, blue and yellow symbols against a black background, was taken from Louis Vuitton. Fashion moguls like Louis Vuitton, Helmut Lang and Marc Jacobs are designers that inspire Askins in his designs. Askins adds that “these guys can make anything they want and people buy them.”

Like his designer icons, Askins’ Shmack label has been catapulted as one of the frontrunners in the international urban wear scene. It sold loads of shirts and hoodies during its first six months after opening in 2005. Patrons scatter to retailers such as small surf and skate shops, boutiques, and clothing retailer Up Against the Wall, to purchase Schmack apparel. Eight months after the label debuted, Shmack was imported in Japan, where players and rockers flaunt the company’s imaginative designs.

Shmack’s impressive history still comes as a surprise to Askins, who never had a formal fashion design education. His greatest fashion accomplishment before creating Shmack was when he learned how to sew as a Business major in college. His management skills worked well for the company. Whether or not he’ll attend a fashion design school is a decision Askins is still working on.

There’s just no stopping Askins’ young, vibrant clothing line. Barely three years in the biz, Shmack expanded into a complete head-to-toe fashion store. Starting as a men’s wear line in 2005, Shmack added a women’s line in 2007. Now, the Schmack brand ranges from abstract tees to preppy, varsity clothes for both men and women. Not long after, Shmack has manufactured caps, backpacks, crocodile duffels, and leather watches.

Shmack is also close to the heart of skaters. It comes as no surprise that it’s multicolored sneakers and skateboard line are popular among skateboarders.

Shmack has also managed to “bling” up the casings for the Moto Razr, Microsoft Zune, Blackberry, IPod, Nintendo DS Lite, and PSP. There’s definitely no dull moment with Shmack’s music skins, which are available for laptops as well.

Because of its success, people would expect Askins to uproot his business in Virginia and relocate it to America’s fashion capitals New York and Los Angeles. However the Virginia native is reluctant to move his business. While other fashion designers clamor for mainstream attraction, Askins thinks he is still not “that ready” for a big boom. But because of Shmack’s appealing garments, footwear and accessories, Askins will find it very hard to keep his line confined is his own little bubble.