Southpole

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  Boys Southpole Activewear
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  Boys Southpole Bottoms
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  Boys Southpole Outerwear
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  Boys Southpole Tops
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  Girls Southpole Bottoms
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  Girls Southpole Outerwear
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  Girls Southpole Tops
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  Men Southpole Footwear
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  Men Southpole Hoodies
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  Men Southpole Jeans & Pants
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  Men Southpole Outerwear
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  Men Southpole Shirts
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  Men Southpole Shorts
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  Men Southpole Sweatshirts & Sweaters
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  Women Southpole Bottoms
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  Women Southpole Dresses
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  Women Southpole Footwear
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  Women Southpole Hoodies
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  Women Southpole Outerwear
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  Women Southpole Tops

Southpole clothing. Shop South Pole clothing.

Mario in a South Pole Ad.

Back in the 80’s when the rise of urban fashion was growing briskly in New York, and hip-hop music and culture began to influence street wear, two brothers founded what was then a modest urban clothing line.

Korean natives David and Kenny Khym immigrated to the US in 1977, building their first retail clothing shop in Brooklyn. In 1989, they moved to Queens while keeping a steady array of followers. Before long the store’s popular baggy pants were so in demand, the Khyms began to import their stocks from Pakistan. They then decided to expand their business into a wholesale company, naming it Wicked Fashions. Wicked Fashions was later renamed to Southpole in 1991, in honor of Korean Explorers who reached the South Pole.

In 1996, Kenny Khym ventured off into his own business enterprise, Against All Odds, a retail store specializing in hip-hop inspired fashions.

Two decades later, the Southpole brand established their new headquarters in Fort Lee, New Jersey continuing to provide urban fashionistas with hip-hop clothing that suits the ever evolving trends.

To expand the brand’s line of products, Southpole created a collection of footwear and accessories, such as caps, hats and ladies handbags. However the brand still continues to offer a variety of casual shirts, denim and outerwear in many of their retail outlets.
A number of celebrities have participated in Southpole campaigns over the years. Some of celebrities include: K.D. Aubert, Ciara, Omarion, Mobb Deep, B2K, Coolio, Mario, Marques Houston, and Keyshia Cole.

In 2001, the company generated nearly $100 million dollars in sales from major retailers such as JC Penny. In fact, according to KWR International, “Mr. David Khym’s was awarded JC Penney’s ‘2001 Divisional Award for Men’s Apparel, its 2002 Supplier Divisional Award for Men’s Apparel and its 2003 Supplier Divisional Award for Women’s Apparel. He was also selected as Ernst & Young’s 2004 Entrepreneur of the Year”.

In 2003, the Khym brothers decided to share their success by establishing the Khym Foundation, a non profit organization whose purpose is to “fund scholarships, promote community culture, as well as, to enhance public welfare”. The organization is said to benefit all people of colors. Three years later in 2006, they offered free medical services in hospitals in New York.