Taverniti So

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  Women Taverniti So Denim

Jimmy Taverniti – designer and founder of Taverniti So Jeans.

Taverniti So Jeans is all about curvaceous lines, sophisticated vintage look and sexy hand finishes. Every item in this premium denim and sportswear line for both men and women bears a compulsive attention to fit and an extremely fashion forward design. These unique features, which made Taverniti So coveted by celebrities and ordinary people alike, are the trademark of designer Jimmy Taverniti – the main creative force behind the label and the man who envisioned the vintage-worn styles that are now defining for the modern denim market.

Taverniti So label was born in the auspicious year of 2004. Indeed, being founded by two great friends and designers – Jimmy Taverniti and Paul Guez – the brand was favored by Fortuna from its very beginning. Paul Guez is the man who single-handedly revived Sasson Jeans, a denim label that had cult-like following in the late 70s and 80s. Jimmy Taverniti, on the other hand, is the visionary designer who introduced to the world of denim the vintage-worn styles. “I love what is worn and weathered,” stated Jimmy and, because of his work and commitment to vintage style.

Jimmy Taverniti started to build an “American Vintage Style” in Europe during the 1980’s. He was putting forward a signature style that fused together sophisticated fabrics and complex detailing and construction. Jimmy brought the same pioneering designing style, which he has perfected over the years. However, the label is a blend of different styles and visions in denim design. That’s because Taverniti So has a team of outstanding designers, including Gregory Abbou, that keeps the label on the cutting edge of trends by developing each seasons new wash treatments and fits using premium denim as well as other fabrics from the USA, Japan and Europe. For example, Jimmy invented the stonewashing technique, which introduced denim lovers with to-die-for worn jeans.

With all these innovations Taverniti So Jeans took the world of denim by storm, and in just three short years, succeeded to become the highest selling denim label in Japan and conquered a place in the top three highest selling jeans brands in the United States. 2007, was also the year when the brand entered Australian market with a great buzz.

Taverniti So Jeans. The authentic vintage style.

The name of the label that brought Jimmy so many praises in the industry is a discreet homage to his father, Ben Taverniti who designed for Yanuk denim label. The “So” in Taverniti So Jeans stands for “son”.  Jimmy also launched Taverniti Couture. Both labels are focused on delivering premium jeans, outstanding tees, sweatshirts and sweatpants and sexy stretch silk tops.

Taverniti So Jeans has a huge Hollywood following. Many celebrities, including Cameron Diaz, Keith Urban, Paris Hilton, Pink, Heidi Klum, Brooke Burke, Katie Holmes and Teri Hatcher, love being photographed wearing Jimmy’s creations. Also, Taverniti So apparel is widely featured in print and gets flattering reviews from fashion and style magazines such as Nylon, Teen Vogue, SOMA, Zink, Kittenmag.com, CosmoGirl, Lush, Dirty Glam, Tokion and Anthem.

So, if you appreciate the vintage style, Taverniti So is the obvious pick for you. Visit now DJPremium or other online stores and sport the mix of modern and old designs that Taverniti So Jeans is famous for.