Timberland

Timberland Boots | Timberland Clothing

Boots and Clothing by Timberland. History of Timberland Clothing.

Nick Cannon in Timberland boots.

Nick Cannon in Timberland boots.

Timberland’s origins go as back as 1950’s when Nathan Swartz managed to get hold The Abington Shoe Company in Boston. He honed his skill in shoe making and started devoting himself into the craft. Few years later, his sons Sidney and Herman joined Nathan when he became the sole owner of the company. The Swartz ran the business in 1955, were in ten years time they launched the revolutionary injection molding process used in shoe making. From their discovery the waterproof Timberland leather shoe was also born. In 1973, the Timberland Boot was introduced and known for its “rugged durability and exceptional craftsmanship”. When the brand’s unique footwear caused such hysteria, the Swartz decided to change their official business name into “The Timberland Company”. Shortly after, they started producing quality handmade casual shoes as well as exporting in their goods to Europe and the Far East.

After going public in the American Stock Exchange, Timberland expanded in manufacturing men’s and women’s apparel as well as opening retail outlets in key cities like Boston, New York and London. Their trademark products include a hiking boot with a Timberland Trail Grip sole, Waterproof leather outerwear and accessories, Timberland PRO series, and Timberland Cadion, plus. Timberland has grown its brand parallel to intensive craftsmanship, first-rate innovation, and use of the finest elements.

Aside from being a brand that carries outdoor products, they have taken its values outside by organizing community services. Their enthusiasm over protecting the environment and instilling the right discipline and character on their employees paved the way for The Path of Service, where “employees are offered 16 hours of paid leave to perform service in their communities every year”. They have also taken into consideration the manufacturing processes by abiding on the set of guidelines given by Coalition for Environmentally Responsible Economies (CERES). Also the company has given an “advantage of a $3,000 stipend toward the purchase of hybrid vehicles” for its employees.

Mark Wahlberg talking a stroll with his family in Timberland boots.

Mark Wahlberg talking a stroll with his family in Timberland boots.

Timberland’s commitment doesn’t stop there, by recognizing natural disasters, they donated footwear and gear to the victims of Hurricane Katrina and extended its employee service sabbatical program with the Red Cross. Also the brand’s distribution center located in Ontario, California, was built to be run on solar energy and currently generates 60% of its power through the installation of these solar panels.

With a company so humane and caring in nature, for the environment and humankind, it’s no wonder that they have gathered a number of awards in their name, including: “The Best Places to Work for the next 10 years” (1997, Fortune Magazine), “100 Best Corporate Citizens” (2000, Business Ethics Magazine), “100 Best Companies for Working Mothers” (2004, 2005, 2006 Working Mother magazine).

Furthermore, its innovations have also gathered praises such as an IDEA silver award for innovation in design for Timberland’s PreciseFit system and Backpacker Magazine Editors’ Choice for The Timberland Cadion.

The Timberland Company continues to live their motto, “To create outstanding products, to try to make a difference in the communities where we live and work”. It’s a special kind of lifestyle that the brand exudes from its quality products.