Vivienne Tam

Vivienne Tam showing the notebook design she did for Hewlett Packard.
Vivienne Tam’s fashion collections are a brilliant display of modern exuberance and exotic imagery. Vivid cultural recollections designed to be wearable gracefully swaying on the catwalk. And most importantly available for everyone from high-society to urban to teenagers. In all her lines, Vivienne Tam shows the rare ability of peacefully unite East and West design aesthetics and at the same time producing beautiful quality clothes. Fashion critics, celebrities and ordinary people alike love Vivienne’s work because it empowers women without sacrificing their femininity.
Vivienne Tam, New York-based fashion designer, was born in 1957 in Guangzhou, China and moved to Hong Kong – then British colony – at the age of three. Thus, she spent all her childhood and college years at the threshold of two conflicting civilizations – Occidental and Asian. After graduating from Hong Kong Polytechnic University in 1982, Vivienne moved to New York where she was equally fascinated and inspired by the glamour of the fashion world. She started to design and presented her creations to Henri Bendel and a couple of the city’s boutiques.
By the end of the 1980s, Vivienne had founded her own clothing company called East Wind Code (signifying good fortune and prosperity). In 1994, she showcased on the catwalks of New York her first signature collection of Asian inspired clothing with an ultra-modern feeling. And in 1995, she gained acclaim and created huge controversy with the launch of Mao collection that featured garments showing ironical depictions of the communist leader. Two years later Vivienne released the Buddha collection that secured her place among the top fashion designers of the world. Mao and Buddha collections became so popular and emblematic that some of their pieces were included into the permanent archives of the Andy Warhol Museum in Pittsburgh, The Museum of FIT and the Metropolitan Museum of Art in New York, and the Victoria and Albert Museum in London.

From Vivienne Tam 2009 Fall Collection.
Apart of her chic and always surprising collections launched with clockwork regularity every season, Vivienne Tam collaborated in various designing projects. For example, in 2007 she designed for Walt Disney the costumes of Mickey and Minnie in celebration of the Chinese Year of the Mouse in Shanghai. Other special designing projects include the ongoing collaboration with Hewlett Packard on a unique range of notebooks and the creation of costumes for the main characters in the Animax movie LaMB.
Vivienne’s flair for mixing Asian and American culture in her designs ensures a steady flow of customers in her outlets in Los Angeles, Japan, New York and Honk Kong. Among the clients who admire her eclectic style are movie stars and singers such as Bjork, Fiona Apple, Madonna, Alanis Morissette, Britney Spears, Lauryn Hill, Julia Roberts, Neve Campbell and Sandra Bullock. Julia Roberts declared to People Weekly: “Tam’s clothes are the perfect balance of being simple but also unique.”
So, if you are fascinated by Asian culture the first step to understanding it comes through your wardrobe. Vivienne Tam exotic outfits are available over the web at DJPremium and other online stores.

