Dereon Footwear Interview with SoJonesTV

Article written by: SoJones Asmara
Posted on: July 28, 2009

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Five years since its launch in 2004, Beyonce and Tina Knowles’ fashion label Dereon  is as strong as ever.  Dereon takes Beyonce’s onstage alter ego, Sasha Fierce, and imbues her fierce essence into its designs in its recently launched junior line.  SoJones TV gets the inside scoop on what to expect for this fall from Dereon’s footwear line:

• Sassy and creative transitional boots
• Candy-colored sport shoes -which is rather far from the Sasha Fierce persona but amazingly suits Dereon well!
• Gladiator look is here to stay. Lots of metal studs, lots of hardware
• Lots of metallic-looking and patent material

Dereon has surprises in store this year for its fans and those are NOT surprises to be missed.  Be sure to check out their Diva side for the Sasha in you and the sports line for the Bey.  One thing though, don’t you just wish Beyonce would quit wearing her heels on her downtime and relax in those cute colorful Dereon kicks instead?